Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Vietnam and how they change over time
See what factors influence McDonald's performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Vietnam
An analysis of McDonald's' competitors in the Vietnam
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
McDonald's holds a market performance percentile of 73 in Vietnam's Cafe & Restaurants industry, indicating an above average market standing. This means McDonald's captures more customer traffic than many competitors. Performance peers in the same percentile range include Gong Cha, MẸT Hội An - Vietnamese, LONG WANG, and SPICY BOX.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for McDonald's in Vietnam, based on cross-visitation, are Highlands Coffee (7.51%), Pizza 4P's (6.55%), Jollibee (4.81%), KFC (4.63%), and Starbucks (4.27%). This indicates that customers who visit McDonald's also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
McDonald's in Vietnam experiences peak traffic workload between 6 PM and 8 PM, with the highest workload at 7 PM (71.22%). Traffic is lowest between 3 AM and 5 AM. This data helps optimize staffing and resource allocation.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographics for better engagement.
McDonald's in Vietnam shows a higher affinity among women (94%) and men (105%). Gen X is overrepresented (125%), while Gen Y (100%) and Gen Z (99%) are near the average. This suggests targeted marketing towards Gen X could be particularly effective.