Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Vietnam and how they change over time
See what factors influence McDonald's performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Vietnam
An analysis of McDonald's' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
McDonald's holds a market performance percentile of 75 in Vietnam's Cafe & Restaurants industry, indicating an above-average market standing. This suggests a strong competitive position relative to peers like SPICY BOX, MẸT Hội An - Vietnamese, and Dookki.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
McDonald's in Vietnam shows a strong CSAT at 85%, a 14.5pp increase year-over-year, suggesting improved customer experiences. However, Khánh Hòa Province shows a CSAT of 52% with a decrease of 9.5pp, indicating a need for targeted improvements.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
McDonald's average check in Vietnam is 162K VND, up 17.5% year-over-year, indicating increased spending per customer. Khánh Hòa Province has the highest average check at 209.5K VND, while Lâm Đồng Province shows 128.6K VND.
Outlet count indicates market reach and expansion, reflecting brand investment and accessibility.
McDonald's has a limited number of outlets in Vietnam, with 2 in Khánh Hòa Province and 1 each in Lâm Đồng, Đồng Nai, and An Giang Provinces. This suggests a focused, rather than widespread, market presence.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's in Vietnam sees the highest customer overlap with Highlands Coffee (7.19%), followed by Pizza 4P's (5.98%), Jollibee (4.37%), KFC (4.12%), and Starbucks (3.96%). This indicates these brands attract a similar customer base.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
McDonald's in Vietnam experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (70.37%). Traffic is lowest between 3:00 and 5:00. This data informs staffing and promotional strategies.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies.
McDonald's in Vietnam shows a high affinity with women (96%), and men (104%). Gen X is overrepresented (128%), indicating high affinity, while Gen Y is underrepresented (89%). Gen Z shows average affinity (107%).