Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Vietnam and how they change over time
See what factors influence Starbucks performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Vietnam
An analysis of Starbucks' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Starbucks is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Vietnam holds the 78th percentile position. This places Starbucks in the average/above average range. This indicates a solid market presence. Performance peers in the same range include Phê La, Mì cay Yagami, Trà Sữa ToCoToCo, MẸT Vietnamese restaurant & Vegetarian Food, Mixue Bingcheng.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and future sales.
Starbucks' overall CSAT in Vietnam is 81%, a decrease of 2.8 percentage points year-over-year. Kiên Giang Province shows the highest CSAT at 78% with an increase of 8.5 percentage points, while Khánh Hòa Province has a CSAT of 72% with a decrease of 6.5 percentage points.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
The overall average check for Starbucks in Vietnam is 156.5K VND, down 4% year-over-year. Kiên Giang Province has the highest average check at 276.1K VND. Huế has average check 151.5K VND, An Giang Province - 145.2K VND, Hưng Yên Province - 140.9K VND.
Outlet count indicates brand reach and expansion, reflecting investment and market penetration strategy.
Starbucks has varying numbers of outlets across Vietnamese provinces. An Giang Province leads with 5 outlets, followed by Khánh Hòa Province with 4. Several provinces including Tây Ninh, Gia Lai, Huế, Quảng Ninh, Lâm Đồng, Ninh Bình, Đồng Tháp, and Kiên Giang each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Starbucks in Vietnam, based on cross-visitation, are Highlands Coffee (10.17%), Pizza 4P's (7.37%), Katinat (4.27%), Phuc Long (3.59%), and Cộng Cà Phê (3.54%). This indicates that customers who visit Starbucks also frequent these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Starbucks in Vietnam experiences peak traffic between 7 AM and 8 PM, with the highest workload around 9-10 AM (58.33-59.11). Traffic is minimal between midnight and 5 AM, with almost no activity between 2 AM and 4 AM.
Understanding consumer segments allows targeted marketing, tailoring products and messages to specific demographics for better engagement.
Starbucks in Vietnam shows a high affinity with women (95) and men (104). Gen X is overrepresented (124), while Gen Y is underrepresented (96). Gen Z shows average affinity (103).