Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the New Zealand and how they change over time
See what factors influence Subway performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the New Zealand
An analysis of Subway' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reflects brand strength and customer preference in a competitive industry landscape, showing its market dominance.
Subway, with a market performance percentile of 99, holds a leading position in New Zealand's Cafe & Restaurants industry. This indicates strong customer preference relative to competitors like BurgerFuel, Domino's Pizza, KFC, Lone Star, McDonald's, and Burger King, who share the same percentile range.
Customer satisfaction is crucial for loyalty and brand reputation, influencing repeat business and positive word-of-mouth referrals.
Subway's overall customer satisfaction in New Zealand is 71%, up 5.4 percentage points year-over-year. Manawatū-Whanganui shows the highest CSAT at 87%, while Taranaki experienced a slight decrease. Dynamic CSAT data reveals fluctuations between May and July 2025, peaking in June.
Average check reveals spending habits and revenue potential, crucial for profitability and pricing strategy effectiveness.
The overall average check for Subway in New Zealand is 19.9 NZD, a decrease of 7.9% year-over-year. Bay of Plenty has the highest average check at 22.3 NZD. Dynamic data indicates average check values fluctuated between May and July 2025.
Outlet count reflects brand reach and market presence, indicating accessibility and potential for customer acquisition.
Subway has 82 outlets in Auckland, the highest number in New Zealand. Wellington, Waikato and Canterbury each have 28 and 27 outlets respectively, showing a strong presence. Southland has the fewest outlets at 6.
Understanding competitor visitation helps refine marketing by identifying shared customer bases and competitive threats.
McDonald's leads in cross-visitation with Subway customers at 23.08%, followed by KFC at 12.07%. Burger King, Pizza Hut, and Domino's Pizza also see notable customer overlap, indicating shared consumer preferences within the cafe and restaurant sector.
Traffic patterns inform staffing and promotions, optimizing resource allocation to meet peak demand and maximize sales.
Subway's peak traffic workload occurs around lunchtime, specifically between 11 AM and 1 PM (hod 11-13), with a significant drop-off after 8 PM. The lowest traffic is between 1 AM and 5 AM, indicating overnight hours have significantly reduced customer visits.
Demographic insights enable targeted campaigns and customized offerings, boosting marketing ROI and customer engagement.
Subway's customer base shows a higher affinity for women (86%) and men (111%). Gen Y (117%) show the highest affinity. Gen Z consumers are under-indexed (54%), indicating an opportunity to increase engagement with this younger demographic.