Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the New Zealand and how they change over time
See what factors influence Subway performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Subway' competitors in the New Zealand
An analysis of Subway' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Subway is in the top 20% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance is at the 80th percentile, indicating an above-average market position. This means Subway outperforms many competitors in New Zealand's Cafe & Restaurants industry. Performance peers in a similar range include Lone Star, Chicking, Burger King, Domino's Pizza, and RE Burger.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Subway's overall customer satisfaction in New Zealand is 71%, a 6.2 percentage point increase year-over-year. Manawatū-Whanganui shows the highest satisfaction at 88%, while Taranaki shows a decrease. This indicates generally improving customer sentiment, with regional variations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Subway's overall average check in New Zealand is 19.8 NZD, a 4.6% decrease year-over-year. Bay of Plenty has the highest average check at 26.3 NZD. This suggests a need to analyze pricing and promotional strategies to boost spending.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
Subway has 81 outlets in Auckland, the highest number in New Zealand. Canterbury has 29 outlets, followed by Wellington with 28. This distribution highlights Auckland as a key market for Subway's operations.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's (21.75%) is the most frequently cross-visited brand by Subway customers in New Zealand, followed by KFC (12.64%) and Burger King (7.62%). This indicates significant overlap in customer base with these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Subway's peak traffic workload occurs between 10 AM and 1 PM, with the highest point at 12 PM (66.70). Traffic is significantly lower during early morning hours. This data informs staffing and operational adjustments.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Subway's customer base shows a high affinity among women (89%) and men (110%). Gen X (118%) and Gen Y (111%) also show high affinity, while Gen Z (30%) is under-indexed. This suggests targeted marketing towards Gen X and Y could be effective.