Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the New Zealand and how they change over time
See what factors influence Subway performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the New Zealand
An analysis of Subway' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Subway is in the top 19% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in New Zealand is at the 81st percentile, indicating an above-average market position. This means Subway outperforms many competitors in attracting customers. Performance peers in a similar range include The Coffee Club, Lone Star, Burger King, Domino's Pizza, BurgerFuel and KFC.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the most frequently cross-visited brand by Subway customers (19.12%), followed by KFC (11.97%), Burger King (8.03%), Pizza Hut (6.57%), and Domino's Pizza (6.13%). This indicates a significant overlap in customer base and suggests these brands are direct competitors for Subway.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Subway's peak traffic workload in New Zealand occurs between 11 AM and 1 PM, with the highest activity at 12 PM (67.08%). Traffic gradually increases from 6 AM, peaks around midday, and declines through the afternoon and evening. There is almost no traffic between 10 PM and 5 AM.
Understanding consumer segments enables targeted marketing, enhancing relevance and engagement with specific demographics.
Subway's customer base in New Zealand shows a high affinity towards women (index 90) and men (index 109). Gen X is overrepresented (index 134), while Gen Y (index 92) and Gen Z (index 98) are slightly underrepresented. This suggests that Subway is particularly popular among Gen X consumers.
Cafés & Restaurants