Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mugg & Bean performance in the South Africa and how they change over time
See what factors influence Mugg & Bean performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mugg & Bean' competitors in the South Africa
An analysis of Mugg & Bean' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mugg & Bean is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reflects a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mugg & Bean holds a leading market position with a percentile of 99 in South Africa's Cafe & Restaurants industry. This indicates a very strong competitive standing, signifying high customer preference compared to peers like Ocean Basket, McDonald's, Steers, Burger King, Debonairs Pizza, and Spur, who also share this top percentile.
Customer satisfaction (CSAT) is crucial as it directly impacts loyalty, repurchase rates, and positive word-of-mouth, driving long-term business growth.
Mugg & Bean demonstrates strong customer satisfaction with an overall CSAT of 94%, a 0.6pp increase year-over-year. Mpumalanga leads with 97%. This indicates a positive brand perception and effective customer service, suggesting that customers are generally pleased with their experience at Mugg & Bean.
Average check reveals customer spending habits and contributes directly to revenue. Monitoring it informs pricing strategies and identifies upselling opportunities.
Mugg & Bean's overall average check is 241.7 ZAR, up 10% year-over-year. Northern Cape has the highest average check at 345.5 ZAR. The increase indicates customers are spending more per visit, positively impacting revenue. High average check indicates stronger purchasing power.
The number of outlets indicates brand reach and market presence. Growth in outlet numbers often correlates with increased revenue and brand visibility.
Mugg & Bean has a significant presence in South Africa, with Gauteng having the highest number of outlets (106). Western Cape follows with 57 outlets. The distribution of outlets reflects strategic market penetration across different regions, capitalizing on local demand.
Competitor analysis reveals key players vying for the same customer base. Understanding cross-visitation helps refine marketing and retain customers.
Mugg & Bean shares customers with several competitors. KFC shows the highest cross-visitation (22.00%), followed by McDonald's (12.11%) and Spur (10.67%). This data informs competitive strategies, suggesting opportunities to differentiate and capture a larger market share.
Analyzing traffic workload by hour helps optimize staffing, manage inventory, and enhance customer experience during peak and off-peak times.
Mugg & Bean experiences peak traffic workload between 11:00 and 13:00, reaching a high of 55.92% at 12:00. Traffic significantly increases starting from 6:00 (17.66%) to 12:00 (55.92%). This informs staffing and resource allocation strategies.
Understanding consumer segments by gender and generation is strategically important. Affinity insights enable targeted marketing and positioning for better ROI.
Mugg & Bean's customer base shows a higher affinity towards women (120 index), indicating they are overrepresented. Men have an affinity index of 84. Gen Y and Gen Z are overrepresented (117 index), while Gen X is underrepresented (63 index). These insights guide targeted marketing efforts.