Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wimpy performance in the South Africa and how they change over time
See what factors influence Wimpy performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wimpy' competitors in the South Africa
An analysis of Wimpy' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Wimpy is in the top 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wimpy's market performance is at the 82nd percentile in South Africa's Cafe & Restaurants industry, indicating an above-average market standing. This means Wimpy outperforms many competitors in attracting customers. Peers in a similar range include Spur, McDonald's, and Mugg & Bean.
Identifying top competitors helps refine strategies by understanding customer preferences and competitive positioning.
Wimpy's customers also frequently visit KFC (35.60%), McDonald's (10.16%), Spur (9.65%), Ocean Basket (7.12%), and Debonairs Pizza (6.41%). This cross-visitation data highlights key competitors and potential areas for Wimpy to differentiate its offerings.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Wimpy experiences peak traffic between 8 AM and 1 PM, with the highest workload around noon (58.44). Traffic is lowest in the early morning hours. This data informs staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
Women show a high affinity (111) for Wimpy, while men are under-indexed (89). Gen Z (113) and Gen Y (105) show high affinity, while Gen X is under-indexed (84). This suggests targeted marketing towards women and younger generations could be effective.