Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wimpy performance in the South Africa and how they change over time
See what factors influence Wimpy performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wimpy' competitors in the South Africa
An analysis of Wimpy' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wimpy is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Wimpy's Market Performance is in the top 1% percentile, which marks it as a leading brand in South Africa. This strong position indicates significant customer preference compared to peers like Debonairs Pizza, KFC, Steers, Ocean Basket, Mugg & Bean and McDonald's who share the same percentile.
Customer Satisfaction (CSAT) measures customer contentment with a brand, directly impacting loyalty, advocacy, and repeat business.
Wimpy's overall CSAT is 96%, a slight decrease of 1.1 percentage points year-over-year. Limpopo shows the highest CSAT at 98%, while KwaZulu-Natal experienced a decrease. The CSAT values remains very high accross all stated indicating strong satisfaction.
Average Check tracks the average amount customers spend per visit, reflecting pricing strategy, menu appeal and customer spending habits.
Wimpy's overall Average Check is 232.5 ZAR, showing an increase of 4.8% year-over-year. Mpumalanga has the highest Average Check at 292.3 ZAR. The increase indicates improved revenue per transaction.
Number of Outlets indicates brand reach and accessibility, reflecting expansion strategy and market presence in the Cafe & Restaurants sector.
Wimpy has 149 outlets in Gauteng, the highest number in South Africa. KwaZulu-Natal has 82 outlets, reflecting the second largest presence. Outlet distribution highlights key market areas.
Understanding top competitors and cross-visitation helps refine marketing, identify opportunities, and defend market share in Cafe & Restaurants sector.
KFC is the most visited competitor by Wimpy's customers, with a cross-visitation rate of 32.48%. McDonald's, Spur, Steers, and Debonairs Pizza are also significant competitors. The rate shows customer preference.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand and optimize service.
Wimpy experiences peak traffic between 8:00 AM and 12:00 PM, with the highest workload at 12:00 PM (59.03). Traffic significantly decreases after 6:00 PM. The numbers allow for optimizing service during peak hours.
Analyzing Consumer Segments tailors marketing, enhancing engagement by matching products/messages to preferences for gender and generation groups.
Women show a higher affinity (115) for Wimpy than men (88). Gen Z shows the highest affinity (131), while Gen X (93) and Gen Y (97) are slightly under-indexed. Gen Z customers are more likely to visit Wimpy.