Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wimpy performance in the South Africa and how they change over time
See what factors influence Wimpy performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wimpy' competitors in the South Africa
An analysis of Wimpy' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wimpy is in the top 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
Wimpy's market performance is at the 82nd percentile, indicating an above average market position. This means Wimpy captures more customer traffic than many competitors. Peers like Pedros, McDonald's, Mugg & Bean, Steers, Ocean Basket and Debonairs Pizza are in a lower percentile range.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and long-term business success.
Wimpy's overall CSAT is 96%, a slight decrease of 1.2 percentage points year-over-year. Limpopo shows the highest CSAT at 98%, while Gauteng has a CSAT of 95%. This high score indicates strong customer approval, though regional variations exist.
Average check (Avg Check) indicates how much customers spend per visit, influencing revenue and profitability in the Cafe & Restaurants sector.
The average check for Wimpy varies by location, with Mpumalanga at 295.7 ZAR. The overall average check has increased from 232.19 ZAR in June 2025 to 255.16 ZAR in August 2025. This shows a positive trend in customer spending.
Number of outlets reflects brand's reach and market presence, influencing accessibility and overall revenue potential in the Cafe & Restaurants sector.
Wimpy has 155 outlets in Gauteng, the highest number in South Africa. KwaZulu-Natal has 85 outlets, and Western Cape has 79. This distribution indicates a strong presence in key regions, with Gauteng being the primary market.
Competitor analysis identifies key rivals and customer preferences, informing strategies to enhance market position and customer loyalty.
Wimpy's top competitors based on cross-visitation are KFC (30.81%), McDonald's (9.75%), Spur (9.66%), Debonairs Pizza (7.01%), and Steers (6.83%). This indicates that a significant portion of Wimpy's customers also visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and revenue.
Wimpy experiences peak traffic between 8:00 and 17:00, with the highest workload around 12:00. Traffic is significantly lower during the night. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand affinity within specific demographic groups.
Women show a higher affinity (113) for Wimpy compared to men (87). Gen Z (115) and Gen Y (105) have higher affinity than Gen X (86). This suggests targeted marketing towards women and younger generations may be effective.