Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smoothie King performance in the United States and how they change over time
See what factors influence Smoothie King performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Smoothie King' competitors in the United States
An analysis of Smoothie King' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Smoothie King is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smoothie King's market performance is at the 74th percentile, indicating an above-average market standing. This suggests a solid competitive position relative to peers. Performance peers in the same percentile range include Another Broken Egg Cafe, Red Robin Gourmet Burgers and Brews, and Dutch Bros Coffee.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Smoothie King's overall CSAT is 86%, a 1.7 percentage point increase year-over-year, indicating improved customer happiness. Massachusetts shows the highest CSAT at 100%, while New Hampshire experienced a decrease. This suggests regional variations in customer experience.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and promotional efforts.
Smoothie King's average check is $11.60, a 6.2% increase year-over-year, suggesting customers are spending more per visit. Nebraska has the highest average check at $16.30. The average check has increased from $11.49 in June to $11.95 in August.
Outlet count indicates brand reach and expansion. Tracking this metric informs strategic decisions about market penetration and growth opportunities.
Smoothie King has the most outlets in Texas (298), followed by Florida (135) and Georgia (118), indicating strong presence in these states. This distribution highlights key markets for the brand.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Smoothie King's top competitors based on cross-visitation are McDonald's (6.90%), Chick-fil-A (4.79%), and Starbucks (4.15%). This indicates that customers who visit Smoothie King also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Smoothie King experiences peak traffic between 8 AM and 6 PM, with the highest workload around noon (59.25%). Traffic is significantly lower during early morning hours, indicating the need for adjusted staffing during those times.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences enhances messaging and product development.
Women show a high affinity (107 Index) for Smoothie King, while men are under-indexed (94 Index). Gen Y (117 Index) and Gen Z (125 Index) have high affinity, while Gen X is under-indexed (79 Index). This suggests targeted marketing towards women and younger generations may be effective.