Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Zaxbys Chicken Fingers & Buffalo Wings performance in the United States and how they change over time
See what factors influence Zaxbys Chicken Fingers & Buffalo Wings performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Zaxbys Chicken Fingers & Buffalo Wings' competitors in the United States
An analysis of Zaxbys Chicken Fingers & Buffalo Wings' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Zaxbys Chicken Fingers & Buffalo Wings is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Zaxbys Chicken Fingers & Buffalo Wings holds a leading market performance with a percentile of 99 in the United States' Cafe & Restaurants industry. This shows it outperforms most competitors in attracting customers. Peers like Ruby Tuesday, Tropical Smoothie Cafe, Five Guys, Firehouse Subs, 7 Brew Coffee, and Bojangles also share similar market positions.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty, reputation, and long-term revenue.
Zaxbys Chicken Fingers & Buffalo Wings shows an overall CSAT of 61%, up by 5.8 percentage points year-over-year. Satisfaction varies by state, with Utah at 79% and Missouri at 71%. This shows positive momentum, yet differences highlight state-specific experiences.
Average check measures the typical transaction value, indicating customer spending habits and the effectiveness of menu pricing strategies.
Zaxbys Chicken Fingers & Buffalo Wings reports an average check of $17.40, a 0.3% increase year-over-year. Arkansas has the highest average check at $20.40. This indicates slight revenue growth per transaction, with geographic variations.
The number of outlets indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
Zaxbys Chicken Fingers & Buffalo Wings has 253 outlets in Georgia, leading in store count. North Carolina has 120, and Florida 119. This distribution indicates a strong regional presence, especially in Georgia.
Competitor analysis identifies key rivals and customer cross-visitation patterns, informing competitive strategies and marketing efforts.
Customers of Zaxbys Chicken Fingers & Buffalo Wings also frequently visit McDonald's (23.05%), Chick-fil-A (15.01%), Wendy's (11.98%), Taco Bell (9.85%), and Burger King (9.68%). These brands are key competitors in the quick-service restaurant sector.
Analyzing traffic workload by hours helps optimize staffing, marketing, and resource allocation to match peak demand periods.
Zaxbys Chicken Fingers & Buffalo Wings experiences peak traffic between 12 PM and 6 PM, with the highest workload around 1 PM (76.22%). There is very little activity between 12 AM and 9 AM, with the lowest at 4 AM (0%).
Understanding consumer segments by gender and generation helps tailor marketing efforts, improve product positioning, and enhance customer engagement.
Zaxbys Chicken Fingers & Buffalo Wings has a consumer base that is relatively balanced between genders, with a slight over-indexing for Men (102). Among generations, Gen X is over-indexed (115), while Gen Y (92) and Gen Z (85) are under-indexed, indicating differing affinities.