Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Firehouse Subs performance in the United States and how they change over time
See what factors influence Firehouse Subs performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Firehouse Subs is ahead of most brands
Sample of brands in the same percentile
An analysis of Firehouse Subs' competitors in the United States
An analysis of Firehouse Subs' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Firehouse Subs' market performance is at the 73rd percentile, indicating an average/above average market standing. This means the brand captures more customer traffic than a significant portion of its competitors. Performance peers in the same range include Chopt Creative Salad Co., Zaxbys Chicken Fingers & Buffalo Wings, Papa Johns Pizza, Bonefish Grill, Smoothie King and Bojangles.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Firehouse Subs, based on customer cross-visitation, are McDonald's (14.40%), Chick-fil-A (9.15%), Taco Bell (7.38%), Wendy's (6.88%), and Burger King (6.12%). This indicates that customers who visit Firehouse Subs also frequently visit these fast-food chains.
Traffic workload by hours shows peak times, helping optimize staffing and resource allocation.
Firehouse Subs experiences peak traffic workload between 10 AM and 7 PM, with the highest traffic around 12 PM (59.38%), 1 PM (58.61%), and 2 PM (52.81%). Traffic is significantly lower during early morning hours, indicating the need for adjusted staffing based on these trends.
Consumer segments help tailor marketing by understanding demographics and preferences.
Firehouse Subs' customer base shows a high affinity towards women (96%) and men (104%). Gen X is overrepresented (125%), while Gen Y (82%) and Gen Z (70%) are underrepresented. This suggests that Gen X has a higher-than-average engagement with the brand, while Gen Y and Gen Z have lower engagement.