Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Firehouse Subs performance in the United States and how they change over time
See what factors influence Firehouse Subs performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Firehouse Subs' competitors in the United States
An analysis of Firehouse Subs' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Firehouse Subs is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals brand strength and customer preference in the industry, impacting strategic decisions.
Firehouse Subs holds a leading market performance at the 99th percentile. This indicates strong competitive positioning and high customer preference. Performance peers include Tropical Smoothie Cafe, 7 Brew Coffee, Zaxbys Chicken Fingers & Buffalo Wings, Pluckers Wing Bar and Ruby Tuesday.
Customer satisfaction is critical because it helps retain customers, increases loyalty, and promotes positive word-of-mouth.
Firehouse Subs demonstrates solid customer satisfaction with an overall CSAT of 73%, a 10.1 percentage point increase year-over-year. Wyoming leads with 91%, showing significant growth. Montana experienced a CSAT decrease. CSAT generally increased during the period.
Average check reflects spending per customer, crucial for revenue forecasting and profitability assessment.
The average check for Firehouse Subs is $17.1 USD, down 1.9% year-over-year. Alaska has the highest average check at $23.8 USD. New Mexico, California, Arkansas and West Virginia average check is around $19 USD. The average check increased slightly over the three-month period.
Outlet count indicates brand reach and growth, impacting market penetration and brand visibility.
Firehouse Subs has the most outlets in Florida (179), followed by Texas (128) and Georgia (100). North Carolina has 71 outlets, South Carolina 62, Tennessee 59, Virginia 51, California 47, Arizona 43, and Alabama 42. Outlet distribution highlights key markets.
Competitor analysis helps refine strategies by understanding customer choices and competitive landscape dynamics.
McDonald's is the most frequently cross-visited brand by Firehouse Subs customers (15.80%), followed by Chick-fil-A (9.44%), Taco Bell (7.94%), Wendy's (7.07%), and Burger King (6.45%). This indicates shared customer base with fast-food chains.
Analyzing traffic workload by hours informs staffing, inventory, and promotional strategies.
Firehouse Subs experiences peak traffic workload between 10 AM and 8 PM, with the highest volume at 12 PM. Traffic is minimal overnight and gradually increases from 5 AM, aligning with typical lunch and dinner hours.
Analyzing consumer segments informs targeted marketing, enhancing engagement and brand positioning strategies.
Women show very high affinity towards Firehouse Subs (97%). The high affinity for Gen X (127%) suggests strong brand loyalty within this age group, while Gen Y (82%) and Gen Z (68%) are under-indexed relative to average.
Cafés & Restaurants