Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Shake Shack performance in the United States and how they change over time
See what factors influence Shake Shack performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Shake Shack is ahead of most brands
Sample of brands in the same percentile
An analysis of Shake Shack' competitors in the United States
An analysis of Shake Shack' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Shake Shack's market performance is at the 70th percentile, indicating an average/above average market position. This means Shake Shack performs better than 70% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Benihana, Smashburger, Hook & Reel Cajun Seafood & Bar, Jimmy John's, Black Bear Diner, and STK Steakhouse.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT scores often correlate with increased customer retention.
Shake Shack's overall customer satisfaction is 71%, a slight decrease of 0.6 percentage points year-over-year. Delaware shows the highest CSAT at 83%, while Indiana shows a slight decrease. The CSAT trend shows fluctuations between 68.38% and 72.54% from June to August 2025.
Average check reveals spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and promotions for increased profitability.
Shake Shack's overall average check is $21.40, a 3.5% increase year-over-year. The District of Columbia has the highest average check at $24.90. The average check fluctuated between $21.36 and $21.72 from June to August 2025.
Outlet count indicates brand reach and growth. Tracking this KPI informs expansion strategies and market penetration efforts for increased brand visibility.
Shake Shack has the most outlets in New York (60), followed by California (51). Texas has 29 outlets, New Jersey has 27, and Florida has 26. These figures show the geographic distribution of Shake Shack locations across the United States.
Competitor analysis identifies key rivals and their market share. This insight informs strategies to differentiate, attract customers, and maintain a competitive edge.
Shake Shack's top competitors based on cross-visitation are McDonald's (12.48%), Chick-fil-A (7.07%), Starbucks (6.89%), Wendy's (4.53%), and Chipotle Mexican Grill (4.53%). This indicates that customers who visit Shake Shack also frequently visit these other fast-food and restaurant chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Shake Shack experiences peak traffic workload between 10 AM and 8 PM, with the highest workload occurring between 1 PM and 6 PM. The lowest traffic workload occurs between midnight and 7 AM. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics enhances engagement and maximizes marketing ROI.
Shake Shack's consumer base shows a higher affinity towards women (77% value label, but affinity index is 77) and men (122% value label, but affinity index is 122). Among generations, Gen X (109% value label, but affinity index is 109) and Gen Y (102% value label, but affinity index is 102) show high affinity, while Gen Z (93% value label, but affinity index is 93) is under-indexed.