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See what factors influence Shake Shack performance in the United States and how they change over time
See what factors influence Shake Shack performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shake Shack' competitors in the United States
An analysis of Shake Shack' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Shake Shack is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference in the cafe & restaurant industry.
Shake Shack is in the top 1% of brands, a leading position. This high percentile indicates a strong market presence and customer preference relative to its peers like Bonefish Grill, Chopt Creative Salad Co., etc.
Customer satisfaction (CSAT) is vital as it reflects customer loyalty and brand perception, directly impacting revenue and long-term sustainability.
Overall customer satisfaction for Shake Shack is 69%, a slight decrease of 0.9 percentage points year-over-year. CSAT varies by state, with Delaware showing the highest satisfaction (85%) and New Jersey experiencing a significant decrease. The CSAT trend shows fluctuations over the three-month period.
Average check is crucial for understanding customer spending habits and revenue per transaction, impacting profitability and pricing strategies.
The overall average check for Shake Shack is $21.30, up 2.9% year-over-year, indicating increased spending per customer. Florida has the highest average check ($23.90). The average check shows fluctuations over the three-month period.
Outlet count indicates brand reach and market penetration, directly influencing accessibility and potential revenue streams in different regions.
Shake Shack has the most outlets in New York (54), followed by California (49). Texas, New Jersey and Florida have fewer outlets. This distribution highlights key markets for Shake Shack in the United States.
Competitive analysis helps identify key rivals and understand customer preferences, enabling strategic positioning and differentiation.
Shake Shack's top competitors based on cross-visitation are McDonald's (12.89%), Starbucks (7.48%), Chick-fil-A (7.02%), Chipotle Mexican Grill (4.97%), and Wendy's (4.81%). These brands attract a significant portion of Shake Shack's customer base.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation to enhance customer service and operational efficiency.
Shake Shack experiences peak traffic between 10 AM and 8 PM, with the highest workload occurring between 1 PM and 6 PM. Traffic is lowest in the early morning hours, indicating the need for staffing adjustments based on time of day.
Understanding consumer segments enables targeted marketing, improving ad relevance and brand affinity among key demographics.
Women have an affinity index of 76, which is lower than average, while men have an affinity index of 122, indicating a higher-than-average affinity. Gen X (108) and Gen Y (102) show above-average affinity, while Gen Z (93) is under-indexed.