Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smashburger performance in the United States and how they change over time
See what factors influence Smashburger performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Smashburger' competitors in the United States
An analysis of Smashburger' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Smashburger is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smashburger's market performance is at the 70th percentile, indicating an average/above average market standing. This means Smashburger performs better than 70% of brands in the Cafe & Restaurants industry. Performance peers include Benihana, Black Bear Diner, STK Steakhouse, Freddy's Frozen Custard & Steakburgers, and Shake Shack.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, directly impacting loyalty and brand reputation.
Smashburger's overall CSAT is 87%, a 2.5 percentage point increase year-over-year. New Jersey and Connecticut show the highest CSAT at 94%. This indicates strong positive customer sentiment, particularly in these states, contributing to brand loyalty and positive word-of-mouth.
Average check reveals how much customers spend per visit, reflecting menu pricing, order size and customer spending habits.
Smashburger's overall average check is $19.10, a slight decrease of 0.1% year-over-year. Illinois has the highest average check at $20.70. This suggests stable revenue per transaction, with slight variations across different states.
Number of outlets indicates brand's reach and market presence, reflecting expansion strategy and brand accessibility.
Smashburger has the most outlets in Colorado (24), followed by New Jersey (20) and New York (19). This distribution shows a strong presence in these states, indicating key markets for the brand.
Competitor analysis identifies key players attracting similar customers, informing competitive strategies and differentiation efforts.
Smashburger's top competitors based on cross-visitation are McDonald's (9.30%), Chick-fil-A (4.88%), Starbucks (4.06%), Raising Cane's Chicken Fingers (3.28%), and Taco Bell (3.28%). This indicates that customers who visit Smashburger also frequent these fast-food and cafe chains.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation to meet demand.
Smashburger experiences peak traffic between 10 AM and 8 PM, with the highest workload around 1 PM (66.07%). This data helps optimize staffing and resource allocation to handle peak customer flow efficiently.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups.
Smashburger's customer base shows a higher affinity towards women (88) and men (111). Gen X is at 94, Gen Y is at 108, and Gen Z is at 97. This suggests that men and Gen Y are overrepresented in Smashburger's customer base.