Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Smashburger performance in the United States and how they change over time
See what factors influence Smashburger performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Smashburger' competitors in the United States
An analysis of Smashburger' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Smashburger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smashburger, with a market performance of 99, is a leading brand. This means it outperforms most competitors. Its peers, including Cheddar's Scratch Kitchen, Chopt Creative Salad Co., Walk-On's Sports Bistreaux, Shake Shack, Church's Texas Chicken and Bonefish Grill, share a similar high-performance tier.
Customer satisfaction (CSAT) indicates how well a brand meets customer expectations, impacting loyalty and repurchase rates.
Smashburger's overall CSAT is 87%, a 6 percentage point increase year-over-year, showing improved customer sentiment. Connecticut leads with 95%, while Maryland saw a slight decrease. The CSAT decreased slightly during the monitored period, from approximately 89.31% in May to 85.03% in July.
Average check reflects customer spending per visit, crucial for revenue management and understanding pricing strategy effectiveness.
Smashburger's overall average check is $19.10, a 1% decrease year-over-year. Connecticut has the highest average check at $20.70. Average check varied during the monitored period, ranging from approximately $18.86 to $19.46.
Outlet count signifies brand reach and expansion, showing market penetration and growth potential in different regions.
Smashburger has the most outlets in Colorado (25), followed by New York (20) and New Jersey (19). This distribution highlights key markets and areas for potential expansion.
Competitor analysis reveals direct rivals and customer preferences, guiding competitive strategy and market positioning.
Smashburger's top competitors based on cross-visitation are McDonald's (9.57%), Chick-fil-A (4.84%), Starbucks (4.60%), Wendy's (4.39%), and Taco Bell (3.64%). This indicates customers often visit these brands alongside Smashburger.
Traffic workload identifies peak hours, informing staffing, marketing, and resource allocation to maximize efficiency.
Smashburger experiences peak traffic between 10 AM and 8 PM, with the highest workload around noon (12 PM) and 1 PM, suggesting lunch and dinner are the busiest times.
Consumer segments inform targeted marketing, enabling brands to tailor messaging and offers to specific demographic groups.
Smashburger's customer base shows a higher affinity among women (91) and an over-representation from men (108). Gen Y (109) shows a high affinity, while Gen X (93) is under-indexed. Affinity Index above 100 means the segment is overrepresented.