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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Benihana performance in the United States and how they change over time
See what factors influence Benihana performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Benihana is ahead of most brands
Sample of brands in the same percentile
An analysis of Benihana' competitors in the United States
An analysis of Benihana' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Benihana's market performance is at the 70th percentile, indicating an above average position in the Cafe & Restaurants industry in the United States. This means Benihana outperforms 70% of its competitors. Performance peers include Jimmy John's, Smashburger, Black Bear Diner, STK Steakhouse, Hook & Reel Cajun Seafood & Bar, and Shake Shack, all within the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Benihana's overall customer satisfaction is 82%, a slight decrease of 0.2 percentage points year-over-year. Nevada shows the highest CSAT at 88% with a significant growth of 28.3 percentage points. Arizona, Illinois, New Jersey and Minnesota also show high CSAT. The CSAT dynamic data shows a fluctuation between 79.61% and 82.67% during the reported period.
Average check reveals spending habits, reflecting menu pricing, customer affluence, and dining choices. It's key for revenue forecasting and profitability analysis.
Benihana's overall average check is $65.30, a slight decrease of 0.2% year-over-year. New York has the highest average check at $76.40. New Jersey, California, Colorado and Nevada also show high average check. The average check dynamic data shows a fluctuation between $64.28 and $66.46 during the reported period.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Benihana has the most outlets in California (18), followed by Florida (13) and Texas (11). Arizona, Illinois, New York and Ohio each have 4 outlets. New Jersey, Michigan and Minnesota each have 3 outlets. This distribution highlights Benihana's strong presence in key states.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation helps refine marketing and retain customers.
Benihana's customers also frequently visit McDonald's (6.95% cross-visitation), Starbucks (4.32%), Chick-fil-A (3.89%), In-N-Out Burger (2.57%), and IHOP (2.38%). This indicates that Benihana's customer base also has interest in fast food and casual dining options.
Traffic workload shows peak hours, aiding staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Benihana experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (67.52%). Traffic starts to increase significantly from 11:00, peaking in the evening and declining sharply after 21:00. There is very low traffic before 9:00.
Consumer segments inform targeted marketing. Gender and generation insights refine messaging and product offerings for higher engagement.
Benihana's customer base shows a higher affinity towards women (112 index) compared to men (88 index). Among generations, Gen Y (109 index) and Gen Z (106 index) show higher affinity compared to Gen X (94 index). This suggests that Benihana is more popular among women and younger generations.