Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Jimmy John's performance in the United States and how they change over time
See what factors influence Jimmy John's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Jimmy John's' competitors in the United States
An analysis of Jimmy John's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Jimmy John's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference within the cafe & restaurant industry.
Jimmy John's market performance is at the 99th percentile, indicating a leading position. This means they outperform most competitors in attracting customers. Performance peers in a similar range include STK Steakhouse, QDOBA Mexican Eats, Papa Murphy's, Freddy's Frozen Custard & Steakburgers, Carl's Jr., and Benihana.
Customer satisfaction (CSAT) reflects brand perception. Monitoring CSAT helps identify areas for improvement and gauges customer loyalty.
Overall customer satisfaction for Jimmy John's is 59%, a 2.7 percentage point increase year-over-year. Delaware shows the highest CSAT at 92%, followed by Massachusetts (79%), New Jersey (78%), West Virginia (76%), and New Mexico (74%). This indicates positive growth in customer happiness.
Average check provides insights into customer spending habits, impacting revenue. Monitoring changes informs pricing and promotional strategies.
The overall average check for Jimmy John's is $17.1 USD, a 4.7% increase year-over-year. Massachusetts has the highest average check at $48.5 USD. States like California ($23 USD), Wyoming ($21 USD), Oregon ($20.1 USD), and Colorado ($18.4 USD) follow.
Outlet count indicates brand reach. Tracking distribution helps assess expansion efforts and market penetration effectiveness.
Jimmy John's has the most outlets in Illinois (287), followed by Michigan (206), Texas (201), Florida (140), and Ohio (135). Indiana has 125, Wisconsin 116, Minnesota 108, Colorado 102, and Missouri 98 outlets. These numbers highlight the geographical distribution.
Competitor analysis reveals competitive positioning. Identifying shared customers aids targeted marketing and strategic differentiation.
Jimmy John's top competitors based on cross-visitation are McDonald's (17.20%), Taco Bell (8.54%), Chick-fil-A (7.55%), Wendy's (7.01%), and Starbucks (6.71%). A significant portion of Jimmy John's customers also visit these brands.
Traffic workload analysis optimizes staffing. Understanding peak hours informs resource allocation and operational efficiency improvements.
Jimmy John's experiences peak traffic workload between 11 AM and 2 PM, with the highest activity around 12 PM (69.60%). Traffic gradually decreases through the afternoon. There is significantly less traffic late night (0-5 hod).
Consumer insights tailor strategies. Understanding demographics helps target marketing efforts to increase engagement and brand affinity.
Jimmy John's customer base shows a higher affinity among Men (114 index) and Gen X (114 index), suggesting these groups are overrepresented. Women have an affinity index of 85. Gen Y (92 index) and Gen Z (94 index) are slightly underrepresented compared to the average customer.