Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Scooter's Coffee performance in the United States and how they change over time
See what factors influence Scooter's Coffee performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Scooter's Coffee is ahead of most brands
Sample of brands in the same percentile
An analysis of Scooter's Coffee' competitors in the United States
An analysis of Scooter's Coffee' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Scooter's Coffee's market performance is at the 63rd percentile, indicating an average/above average market standing. This means Scooter's Coffee captures more foot traffic than 63% of Cafe & Restaurants brands. Performance peers in the same percentile range include CVI.CHE 105, Village Inn, Ruth's Chris Steak House, Insomnia Cookies, Acai Republic and Urban Plates.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Scooter's Coffee's overall CSAT is 79%, a slight decrease of 1.9 percentage points year-over-year. Louisiana shows the highest CSAT at 95%, followed by New Mexico at 94%. This indicates strong customer approval in these states, while the overall decrease suggests a need to investigate satisfaction drivers.
Average check reveals spending per transaction, crucial for revenue insights. Increases can signal higher prices, upselling, or changes in customer purchasing behavior.
The overall average check for Scooter's Coffee is $8.80, a 5.2% increase year-over-year. Nebraska has the highest average check at $10.50. The increase suggests customers are spending more per visit, potentially due to menu changes or increased order sizes.
Outlet count indicates brand reach and expansion. Growth reflects investment and market penetration, while distribution impacts accessibility and brand visibility.
Scooter's Coffee has the most outlets in Nebraska (126), followed by Iowa (94) and Texas (84). This distribution highlights key markets for the brand, with Nebraska representing the strongest presence in terms of outlet numbers.
Identifying competitors helps understand market dynamics. Cross-visitation reveals brands competing for the same customers, informing competitive strategies and positioning.
Scooter's Coffee's top competitors based on cross-visitation are McDonald's (15.88%), Taco Bell (7.39%), Chick-fil-A (6.83%), Starbucks (6.74%), and Sonic Drive-In (5.83%). This indicates that customers who visit Scooter's Coffee also frequently visit these fast-food and coffee chains.
Traffic workload by hour reveals peak times, crucial for staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Scooter's Coffee experiences peak traffic between 7 AM and 10 AM, with the highest workload at 9 AM (62.36%). Traffic significantly decreases after 6 PM. This data suggests the need for increased staffing during morning hours to manage customer demand.
Understanding consumer segments informs targeted marketing. Gender and generational insights enable tailored campaigns, improving engagement and brand resonance.
Scooter's Coffee's customer base shows a higher affinity towards women (index 119) compared to men (index 82). Among generations, Gen X (index 108) and Gen Z (index 106) show higher affinity than Gen Y (index 94). This suggests marketing strategies should consider these segment preferences.