Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence El Pollo Loco performance in the United States and how they change over time
See what factors influence El Pollo Loco performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
El Pollo Loco is ahead of most brands
Sample of brands in the same percentile
An analysis of El Pollo Loco' competitors in the United States
An analysis of El Pollo Loco' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
El Pollo Loco's market performance is at the 63rd percentile, indicating an average market standing. This means the brand performs better than 63% of its peers. Performance peers include Eggs Up Grill, Scooter's Coffee, Village Inn, Hooters, Acai Republic, and Giordano's.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
El Pollo Loco's overall customer satisfaction is 65%, a decrease of 4.3 percentage points year-over-year. Satisfaction varies by state, with Tennessee at 100% and Louisiana at 87%, while Colorado shows 84%, Utah 72%, and Arizona 70%. The trend shows CSAT fluctuating between 63.34 and 65.54 during the quarter.
Average check indicates customer spending per visit, crucial for revenue forecasting and profitability analysis.
El Pollo Loco's average check is $20.40, a decrease of 1.5% year-over-year. Average check varies by state, with Utah at $21.70 and California at $21.00. Colorado is at $19.50, Nevada at $18.90, and Texas at $18.80. The average check fluctuated between $19.37 and $20.72 during the quarter.
Outlet count reflects brand reach and expansion, indicating market penetration and growth potential.
El Pollo Loco has 397 outlets in California, 33 in Nevada, 32 in Texas, 30 in Arizona, 10 in Utah, 3 in Colorado, 2 in Louisiana, and 1 each in Nebraska, Washington, and Tennessee. California dominates the outlet distribution.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
El Pollo Loco's top competitors based on cross-visitation are McDonald's (18.87%), In-N-Out Burger (14.08%), Jack in the Box (10.07%), Starbucks (9.48%), and Taco Bell (7.34%). This indicates customers who visit El Pollo Loco also frequent these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
El Pollo Loco experiences peak traffic workload between 12 PM and 6 PM, with the highest workload at 1 PM (76.35) and 2 PM (75.92). Traffic is minimal between 1 AM and 7 AM, suggesting overnight operations are limited.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring campaigns to specific demographics.
El Pollo Loco's customer base shows a higher affinity among women (78%) and men (121%). Gen X is overrepresented (122%), while Gen Y (89%) and Gen Z (61%) are underrepresented, indicating a stronger appeal to older demographics.