Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
El Pollo Loco is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence El Pollo Loco performance in the United States and how they change over time
See what factors influence El Pollo Loco performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of El Pollo Loco' competitors in the United States
An analysis of El Pollo Loco' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
El Pollo Loco's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry within the United States. This high percentile suggests strong customer preference and a significant market share compared to its competitors. Performance peers in the same percentile range include Flanigan's Seafood Bar and Grill, Sizzler, Golden Chick, Sullivan's Steakhouse, Pisco y Nazca Ceviche Gastrobar, and Ruth's Chris Steak House, reflecting a competitive landscape among top-performing brands.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and overall brand perception, impacting long-term revenue and growth.
El Pollo Loco's overall customer satisfaction is at 64%, a decrease of 5.7 percentage points year-over-year. Colorado shows the highest CSAT at 87%, while California has a CSAT of 63%. The CSAT trend from May to July 2025 shows slight fluctuations, peaking in July at 64.23%. There is negative trend in CSAT in Utah, Texas and California.
Average check provides insight into customer spending habits, influencing revenue forecasting and menu pricing strategies.
The overall average check for El Pollo Loco is $20.30, down 3.2% year-over-year. California has the highest average check at $20.90, while Nevada has the lowest at $19.00. The average check shows an increasing trend from May to July 2025, peaking at $20.72, so it is advisable to continue to follow the trend.
The number of outlets indicates brand reach and expansion, reflecting market penetration and growth potential.
El Pollo Loco has 390 outlets in California, which constitutes the majority of all outlets. Texas has 33 outlets, Nevada has 32, Arizona has 26, Utah has 10. The presence is quite limited in other states with very little amount of outlets. The business should consider to focus on CA to expand market presence there.
Competitor analysis helps identify key players and understand market dynamics, enabling strategic positioning and competitive advantage.
The top competitors for El Pollo Loco are McDonald's (20.30% cross visitation), In-N-Out Burger (14.77% cross visitation), Jack in the Box (9.93% cross visitation), Starbucks (9.88% cross visitation), and Taco Bell (7.78% cross visitation). This indicates that El Pollo Loco's customers also frequent these brands, suggesting they are alternatives in the minds of consumers.
Traffic workload analysis helps optimize staffing and resource allocation, improving customer service and operational efficiency.
El Pollo Loco experiences peak traffic workload between 12:00 PM and 1:00 PM (76.22% and 76.46% respectively). Traffic starts to increase sharply at 9 AM (9.17), continues at 10 AM (39.46) and 11 AM (60.75). The lowest traffic is between 3:00 AM and 7:00 AM. These insights suggest optimal times for staffing and promotions.
Understanding consumer demographics enables targeted marketing and product development, enhancing customer engagement and brand relevance.
El Pollo Loco's customer base is predominantly women (78%), as the index of women compared to men is very high. Gen X shows a high affinity (123%) compared to Gen Y (87%) and Gen Z (62%). This suggests that marketing efforts should consider the preferences and behaviors of female and Gen X consumers.