Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence El Pollo Loco performance in the United States and how they change over time
See what factors influence El Pollo Loco performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
El Pollo Loco is ahead of most brands
Sample of brands in the same percentile
An analysis of El Pollo Loco' competitors in the United States
An analysis of El Pollo Loco' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
El Pollo Loco's market performance is at the 64th percentile, indicating an average/above average market standing. This means the brand is ahead of most brands in capturing customer traffic compared to its peers in the Cafe & Restaurants industry. Performance peers include Captain D's, Golden Chick, The Big Biscuit, Chubby Cattle BBQ, Scooter's Coffee, and Ruth's Chris Steak House.
Competitor analysis identifies key rivals and customer overlap, guiding competitive strategies and market positioning.
The top competitors for El Pollo Loco, based on customer cross-visitation, are McDonald's (18.94%), In-N-Out Burger (13.09%), Jack in the Box (10.57%), Starbucks (8.77%), and Taco Bell (7.48%). This indicates a significant overlap in customer base with these brands.
Traffic workload by hour reveals peak times, informing staffing and resource allocation for optimal service and efficiency.
El Pollo Loco experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest activity around 12:00 PM and 1:00 PM. Traffic is minimal during early morning hours (1:00 AM - 8:00 AM).
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance.
El Pollo Loco's customer base shows a high affinity for men (index 121) and Gen X (index 122), suggesting these segments are overrepresented among its customers. Women (index 78) and Gen Z (index 56) are underrepresented, indicating lower affinity.