Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Golden Chick performance in the United States and how they change over time
See what factors influence Golden Chick performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Golden Chick' competitors in the United States
An analysis of Golden Chick' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Golden Chick is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Golden Chick's market performance is in the top 1%, indicating a leading position. This percentile reflects strong customer preference and a significant share of foot traffic compared to competitors like Pisco y Nazca Ceviche Gastrobar, Flanigan's, Kobé, El Pollo Loco, Tom's Watch Bar, and Sizzler.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and repeat business, crucial for long-term brand success.
Golden Chick's overall CSAT is 76%, a 1 percentage point increase year-over-year. Satisfaction varies by state, with Michigan at 82% but Mississippi at 46%. The trend from May to July 2025 shows an upward tendency in customer satisfaction.
Average check indicates how much customers spend per visit, reflecting menu pricing, order size, and overall customer value.
Golden Chick's overall average check is $19.10, a 0.5% increase year-over-year. Average check varies by state, with Michigan at $25.60 and Mississippi at $17.80. The average check demonstrated upward tendency from May to July 2025.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration in different locations.
Golden Chick has 215 outlets in Texas, representing its largest market. Oklahoma has 14, while other states have fewer. This distribution reflects the brand's current market presence and expansion focus.
Identifying competitors and cross-visitation patterns helps understand customer choices and competitive landscape for strategic advantage.
Golden Chick's customers also frequently visit McDonald's (18.24%), Whataburger (15.58%), Sonic Drive-In (9.50%), Chick-fil-A (8.88%), and Taco Bell (7.24%). These brands represent key competitors for customer traffic and market share.
Traffic workload analysis helps optimize staffing and resource allocation, matching peak hours to improve service and customer experience.
Golden Chick experiences peak traffic between 11 AM and 7 PM, with workload reaching 70.96 at 1 PM. Traffic is minimal in the early morning hours, showing specific operational demands.
Understanding consumer segments by gender and generation allows for targeted marketing, improving engagement and brand relevance.
Women exhibit a slightly higher affinity (101) than men (99). Gen Z shows high affinity (112), Gen X (106), while Gen Y is under-indexed (95). This insight aids in tailoring marketing strategies.