Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Golden Chick performance in the United States and how they change over time
See what factors influence Golden Chick performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Golden Chick' competitors in the United States
An analysis of Golden Chick' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Golden Chick is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Golden Chick's market performance is at the 64th percentile, indicating an average/above average market standing. This means Golden Chick is ahead of many competitors in the Cafe & Restaurants industry in the United States. Performance peers in the same percentile range include Captain D's, Tim Hortons, Miller's Ale House, Cicis Pizza, Bulla Gastrobar, and Fazoli's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Golden Chick's overall customer satisfaction is 80%, a 1.3 percentage point increase year-over-year. Michigan shows the highest CSAT at 85%, but a decrease of 8.1pp. Mississippi has the lowest CSAT at 54% with a significant decrease of 26.6pp. Texas shows 81% with a 1.9pp increase. Florida shows 76% with no change. Oklahoma shows 69% with a 1.1pp increase.
Average check reveals spending per customer, crucial for revenue insights. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Golden Chick's overall average check is $19.30, a 4.3% increase year-over-year. Michigan has the highest average check at $27.10. Florida's average check is $20.90, Texas is $19.40, Mississippi is $18.60, and Kansas is $18.40. All states show no growth value.
Outlet count indicates brand reach and market presence. Tracking this KPI informs expansion strategies and reveals geographic strengths and weaknesses.
Golden Chick has 221 outlets in Texas, representing the largest presence. Oklahoma has 14 outlets, Louisiana has 7, Mississippi has 3, Michigan has 2, and Florida, South Carolina, and Kansas each have 1 outlet. This distribution highlights Texas as the core market.
Identifying top competitors helps refine strategies. Analyzing cross-visitation reveals shared customer base and opportunities for differentiation.
Golden Chick's top competitors based on cross-visitation are McDonald's (18.50%), Whataburger (14.97%), Chick-fil-A (9.39%), Sonic Drive-In (8.49%), and Taco Bell (7.15%). This indicates that customers who visit Golden Chick also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Golden Chick experiences peak traffic workload between 10 AM and 8 PM, with the highest workload around 1 PM (70.18%) and 6 PM (66.53%). Traffic is minimal between midnight and 6 AM. This data suggests the need for increased staffing during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand affinity.
Golden Chick's customer base shows a high affinity towards women (97%) and men (103%). Gen X is overrepresented (111%), indicating high affinity. Gen Y is underrepresented (95%), while Gen Z shows average affinity (103%).