Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Big Biscuit performance in the United States and how they change over time
See what factors influence The Big Biscuit performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
The Big Biscuit is ahead of most brands
Sample of brands in the same percentile
An analysis of The Big Biscuit' competitors in the United States
An analysis of The Big Biscuit' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the cafe & restaurant industry.
The Big Biscuit's market performance is at the 64th percentile, indicating an average/above average market standing. This means the brand is ahead of many competitors in attracting customers. Performance peers include Captain D's, El Pollo Loco, and Golden Chick.
Identifying key competitors helps understand the competitive landscape and refine strategies to attract and retain customers effectively.
The top competitors for The Big Biscuit, based on customer cross-visitation, are McDonald's (7.42%), Whataburger (3.83%), Chick-fil-A (3.59%), Texas Roadhouse (3.51%), and Taco Bell (3.35%). This indicates these brands attract a similar customer base.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
The Big Biscuit experiences peak traffic between 8 AM and 12 PM, with the highest workload at 10 AM (50.87%). Traffic is minimal during afternoon and evening hours, indicating a breakfast and brunch focus.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
The Big Biscuit shows a higher affinity with women (113%) compared to men (88%). Gen X is overrepresented (122%), while Gen Y is underrepresented (81%), and Gen Z is slightly overrepresented (105%).