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See what factors influence The Big Biscuit performance in the United States and how they change over time
See what factors influence The Big Biscuit performance in the United States and how they change over time
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Big Biscuit' competitors in the United States
An analysis of The Big Biscuit' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
The Big Biscuit is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
The Big Biscuit's market performance is leading, as it stands in the top 1% within the Cafe & Restaurants industry in the United States. This indicates strong competitive positioning and customer preference compared to its peers like bb.q Chicken, A&W Restaurant, Pollo Tropical, Habit Burger & Grill, Famous Dave's Bar-B-Que, and Eggs Up Grill. It demonstrates a high level of market penetration.
CSAT reflects customer happiness, driving loyalty and positive word-of-mouth, directly influencing revenue and brand reputation.
The Big Biscuit demonstrates high customer satisfaction. Overall CSAT is at 92%, a 7.7 percentage point increase year-over-year. Kansas leads with 93% satisfaction (+19pp), followed by Oklahoma (90%, +2pp) and Missouri (88%, +3.8pp). The dynamic CSAT data shows consistent satisfaction levels between 90.58% and 92.23% from May to July 2025.
Average check reflects spending per customer, crucial for revenue optimization and understanding pricing strategy effectiveness.
The Big Biscuit's overall average check is $21.20, a 5.3% increase year-over-year. Oklahoma has the highest average check at $22.30. Missouri follows with $21.30, then Arkansas at $20.70, and Kansas at $20.40. Dynamic data shows the average check fluctuating between $20.73 and $21.50 from May to July 2025, indicating stable spending habits.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
The Big Biscuit has a significant presence in Missouri with 12 outlets, followed by Kansas with 9 outlets. Oklahoma has 7 outlets, and Arkansas has 1 outlet. This distribution reflects a concentration in Missouri and Kansas, with growing presence in Oklahoma and emerging presence in Arkansas, suggesting regional growth strategies.
Competitor analysis identifies key rivals, informing strategies to differentiate and capture market share effectively.
The top competitors for The Big Biscuit, based on customer cross-visitation, are McDonald's (9.74%), Sonic Drive-In (5.63%), Braum's Ice Cream & Dairy Store (3.95%), Chick-fil-A (3.78%), and Wendy's (3.69%). McDonald's has a significantly higher cross-visitation rate, suggesting it is a primary alternative for The Big Biscuit's customers.
Traffic workload identifies peak hours, enabling optimized staffing, inventory management, and service delivery.
The Big Biscuit experiences peak traffic between 6 AM and 1 PM, with workload increasing sharply from 6 AM (11.17%) to a peak at 10 AM (56.47%), then gradually declining. There is no recorded traffic from 3 PM to 5 AM, indicating that the restaurant most likely is closed during those hours.
Consumer segments drive targeted marketing, aligning messaging and offerings to specific demographic preferences.
The Big Biscuit shows a higher affinity towards women (115%) compared to men (86%). Among generations, Gen X (112%) and Gen Z (112%) are overrepresented, while Gen Y (84%) is underrepresented. This suggests marketing should emphasize preferences of Gen X & Z.