Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence BJ's performance in the United States and how they change over time
See what factors influence BJ's performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BJ's' competitors in the United States
An analysis of BJ's' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
BJ's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference.
BJ's market performance is in the top 1%, a leading position. This high percentile indicates strong customer preference and competitive advantage within the Cafe & Restaurants industry in the United States. Performance peers include Dutch Bros Coffee, Papa Johns Pizza, Another Broken Egg Cafe, JINYA Ramen Bar, Carrabba's Italian Grill, and Bojangles, all positioned at the 99th percentile.
Customer satisfaction is a key indicator of customer loyalty and overall brand health, influencing repeat business and positive word-of-mouth.
BJ's overall customer satisfaction (CSAT) stands at 79%, a slight decrease of 1.3 percentage points year-over-year. Rhode Island shows the highest CSAT at 91%, with a growth of 4.3 percentage points. Wisconsin experienced significant growth of 17.2 percentage points, reaching a CSAT of 90%. The CSAT trend from May to July 2025 shows fluctuations, peaking in July at 81.76%.
Average check reveals customer spending habits and pricing effectiveness, directly impacting revenue and profitability.
BJ's average check is $34.60, a decrease of 1.5% year-over-year. New Jersey has the highest average check at $44.60. Massachusetts follows with $42.70. The average check trend from May to July 2025 shows a slight decrease from $35.35 in May to $34.33 in July.
Number of outlets reflects brand's market reach and expansion strategy, indicating potential for revenue generation and brand visibility.
BJ's has 60 outlets in California, the highest number among all states. Texas follows with 37 outlets, and Florida with 24. Ohio has 13 outlets, while Arizona, Indiana, and Nevada each have between 7 and 8 outlets.
Understanding key competitors helps refine marketing strategies, identify opportunities, and maintain a competitive edge in the market.
The top competitors for BJ's, based on customer cross-visitation, are McDonald's (7.65%), Chick-fil-A (4.39%), Starbucks (4.20%), Chili's Grill & Bar (3.28%), and Taco Bell (3.26%). This indicates a significant overlap in customer base with these fast-food and casual dining chains.
Analyzing traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak times.
BJ's experiences peak traffic workload between 11 AM and 10 PM, with the highest activity at 6 PM (70.50%) and 7 PM (69.81%). There is minimal activity between 1 AM and 6 AM. This data highlights the importance of adequate staffing and resource allocation during peak hours.
Consumer segments analysis enables targeted marketing, tailored product offerings, and improved customer engagement by understanding demographic preferences.
BJ's customer base shows a higher affinity for women (111%) and Gen X (106%) compared to the average consumer. Men are underrepresented (90%). Gen Y affinity is 93%, while Gen Z affinity is 103%. This data suggests a need to refine marketing strategies to better resonate with underrepresented segments.