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Managing Partner, Global Business Development
See what factors influence Pedros performance in the South Africa and how they change over time
See what factors influence Pedros performance in the South Africa and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pedros' competitors in the South Africa
An analysis of Pedros' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pedros is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's foot traffic share, reflecting competitive strength and customer preference in the industry.
Pedros is a leading brand with a 99th percentile market performance in South Africa's Cafe & Restaurants industry. This signifies a strong market standing and high customer preference compared to its competitors like RocoMamas, Spur, Burger King, Fishaways, Milky Lane and McDonald's.
Customer satisfaction (CSAT) reflects loyalty. High CSAT is vital, indicating service quality, menu appeal, and overall customer experience success.
Pedros boasts an 85% overall customer satisfaction in South Africa, a 5.5 percentage point increase year-over-year. Limpopo leads with 96%, while Gauteng shows 84%. This indicates a positive customer perception and effective service strategies. Key CSAT improvements needed in Eastern Cape (95%).
Average check reveals spending habits. Tracking average check is crucial to understand revenue trends and impacts of menu pricing or promotions.
Pedros' overall average check is 194.20 ZAR, a 10.6% year-over-year increase, showing higher customer spending. North West leads with 333.80 ZAR, while Limpopo records 188.80 ZAR. This highlights regional spending variations, offering insights for localized menu and pricing strategies. No growth values present for states.
Outlet count shows brand reach. Tracking the number of outlets is key for assessing market presence and expansion efforts.
Pedros has a significant presence in South Africa, with KwaZulu-Natal having the highest number of outlets at 78, followed by Gauteng with 51. This distribution highlights key market areas and informs decisions about future expansion strategies in regions like Free State with only 1 outlet.
Knowing competitors aids strategy. Identifying top competitors informs competitive strategies and reveals customer preference trends in Cafe & Restaurants.
Pedros' customers also frequently visit KFC (41.65%), McDonald's (17.85%), Steers (9.43%), Spur (9.31%), and Debonairs Pizza (9.05%). This cross-visitation data identifies key competitors and shared customer segments, enabling targeted marketing and competitive positioning strategies.
Traffic analysis optimizes staffing. Understanding peak hours ensures adequate staffing, better service, and improved customer satisfaction and profitability.
Pedros experiences peak traffic workload between 12:00 PM and 5:00 PM, with the highest workload at 60.60% around 5:00 PM. Traffic is minimal from midnight to 7:00 AM. Resource allocation and staffing should align with these peak hours to maximize efficiency and customer satisfaction.
Consumer insights refine marketing. Understanding consumer segments aids in tailoring marketing campaigns and product offerings for engagement and sales.
Pedros' consumer base shows a high affinity among women (84 affinity index), indicating a slightly over-indexed presence compared to the average consumer. Men have an affinity index of 113, which shows over-indexed. Generational analysis reveals high affinity among Gen X (117), Gen Y (91), and Gen Z (128) showing increased engagement.