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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pedros performance in the South Africa and how they change over time
See what factors influence Pedros performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pedros' competitors in the South Africa
An analysis of Pedros' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Pedros is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pedros' market performance is at the 59th percentile, indicating an average/above average market standing. This means Pedros captures more customer traffic than approximately 59% of brands in the Cafe & Restaurants industry in South Africa. Performance peers in the adjacent percentile range include Bootlegger Coffee Company, Pizza Hut and Tiger's Milk.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Pedros' customers also frequently visit KFC (45.61%), McDonald's (18.20%), and Debonairs Pizza (12.85%). This cross-visitation data highlights Pedros' main competitors in the South African Cafe & Restaurants market.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Pedros experiences peak traffic between 12:00 PM and 4:00 PM, with the highest workload around 3:00 PM (52.62%). Traffic significantly decreases after 6:00 PM, indicating the need for adjusted staffing levels during off-peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Women are overrepresented among Pedros' customers (115 affinity index), while men are underrepresented (85 affinity index). Gen Z shows a very high affinity (289 affinity index), while Gen Y is underrepresented (53 affinity index) and Gen X is slightly overrepresented (104 affinity index).