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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Hut performance in the United States and how they change over time
See what factors influence Pizza Hut performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the United States
An analysis of Pizza Hut' competitors in the United States
In Cafés & Restaurants
·Aug – Oct 25
Pizza Hut is in the top 16% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut's market performance is at the 84th percentile, indicating an above-average market standing. This means Pizza Hut captures more customer traffic than most competitors. Performance peers in the same range include Domino's Pizza, Texas Roadhouse, Cracker Barrel Old Country Store, and Fogo de Chão Brazilian Steakhouse.
Competitor analysis identifies key rivals and customer cross-visitation patterns, informing competitive strategies.
McDonald's is the most frequently cross-visited brand by Pizza Hut customers (22.20%), followed by Taco Bell (10.54%), Burger King (8.91%), Wendy's (8.53%), and Chick-fil-A (7.99%). This indicates a significant overlap in customer base, suggesting these brands are direct competitors for Pizza Hut.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Pizza Hut experiences peak traffic workload between 10 AM and 8 PM, with the highest activity around 6 PM (61.57%) and 7 PM (63.46%). The lowest traffic occurs between 1 AM and 5 AM. This data helps optimize staffing levels and resource allocation to meet customer demand effectively.
Consumer segment analysis enables targeted marketing, tailoring strategies to specific demographics for maximum impact.
Pizza Hut's customer base shows a higher affinity towards women (104%) compared to men (96%). Among generations, Gen X is overrepresented (109%), while Gen Y (94%) and Gen Z (95%) are underrepresented. This suggests marketing efforts should focus on Gen X and potentially re-engage Gen Y and Z.