Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Hut performance in the United States and how they change over time
See what factors influence Pizza Hut performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the United States
An analysis of Pizza Hut' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, reflecting competitive strength and customer preference within its industry.
Pizza Hut's market performance is leading, with a percentile of 99, placing it in the top 1% of brands. This indicates a very strong market presence and high customer preference compared to its peers like Whataburger, First Watch, Little Caesars Pizza, Dairy Queen, Olive Garden Italian Restaurant and KFC.
Customer satisfaction (CSAT) is vital for brand loyalty, as higher satisfaction often correlates with repeat business and positive word-of-mouth referrals.
Pizza Hut's overall customer satisfaction (CSAT) is 60%, up 9.4 percentage points year-over-year. The highest CSAT is in New Hampshire (78%), followed by Arizona (76%). This shows a significant improvement in customer happiness, but there is opportunity to improve satisfaction in other states.
Average check reflects customer spending per visit, vital for revenue. Monitoring changes helps optimize pricing and promotions.
Pizza Hut's overall average check is $21.50, down 9.5% year-over-year. The highest average check is in Vermont ($29.70). This indicates a decrease in customer spending per visit, which may require investigation into pricing or menu changes.
Outlet count shows brand reach and market penetration. Growth indicates expansion, while decline signals contraction or strategic shifts.
Pizza Hut has the most outlets in Texas (823), followed by California (439) and Florida (415). This reflects Pizza Hut's physical presence and market coverage across different states, with Texas having a notably strong presence.
Competitor analysis shows brand's competitive landscape. Cross-visitation reveals shared customers and opportunities for strategic positioning.
Pizza Hut's top competitors based on cross-visitation are McDonald's (23.39%), Taco Bell (10.77%), Burger King (9.46%), Wendy's (9.45%), and Chick-fil-A (7.82%). This data indicates that a significant portion of Pizza Hut customers also visit these fast-food chains.
Traffic workload by hour helps optimize staffing and promotions. Understanding peak times ensures efficient service and targeted marketing.
Pizza Hut experiences peak traffic between 10:00 and 21:00, with the highest workload at 18:00. This data suggests the need for increased staffing and targeted promotions during these peak hours to optimize customer service.
Consumer segments help tailor marketing. Gender/generation data shows who engages most, enabling targeted messaging and promotions.
Pizza Hut's consumer base is 96% women and 103% men, which indicates slight overrepresentation of male audience. Generation mix shows high affinity of Gen X (102%), slight affinity with Gen Z (99%), and a lower affinity with Gen Y (96%).