Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Milky Lane performance in the South Africa and how they change over time
See what factors influence Milky Lane performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Milky Lane' competitors in the South Africa
An analysis of Milky Lane' competitors in the South Africa
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Milky Lane, with a market performance percentile of 99 in South Africa's Cafe & Restaurants industry, is a leading brand. This shows a strong competitive position, with a high share of customer traffic compared to peers like Fishaways, Nando's, RocoMamas, Hennie's, Pedros and Chicken Licken.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often lead to increased positive word-of-mouth.
Milky Lane's overall CSAT is 96%, up 3.8 percentage points year-over-year, indicating improved customer happiness. Limpopo shows the highest CSAT at 100%, while Western Cape is slightly lower at 94%. This demonstrates strong positive sentiment across most regions.
Analyzing competitors helps understand market dynamics. Knowing who your customers also visit informs strategies to increase loyalty and attract new customers.
Milky Lane's customers also frequently visit Debonairs Pizza (32.48%), KFC (22.19%), Steers (21.86%), Fishaways (18.65%) and Mugg & Bean (10.05%). These are key competitors to consider for competitive strategy.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning. Affinity insights guide relevant and effective customer engagement.
Milky Lane demonstrates high affinity with women (index 116) and Gen Z (index 262). Gen Y is also overrepresented (index 134). Men (index 87) are relatively under-indexed. Marketing may focus on Gen Z and women.
