Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chicken Licken performance in the South Africa and how they change over time
See what factors influence Chicken Licken performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chicken Licken' competitors in the South Africa
An analysis of Chicken Licken' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Chicken Licken is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Licken's market performance is at the 55th percentile, indicating an average market position. This means the brand's foot traffic is on par with many competitors. Performance peers in a similar range include La Parada, Bossa, Pizza Hut, Tiger's Milk, and Bootlegger Coffee Company.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
Chicken Licken's overall CSAT is 52%, a slight decrease of 1.9 percentage points year-over-year. KwaZulu-Natal shows the highest CSAT at 66% with significant growth, while Gauteng has the lowest at 49% with a decrease. The trend shows fluctuations in CSAT over the three-month period.
Average check (Avg Check) reveals how much customers spend per visit, influencing revenue. Monitoring it helps optimize pricing and promotions.
Chicken Licken's average check varies by state, with North West having the highest at 208.80 ZAR. Overall average check data is not available for year-over-year comparison. The average check fluctuated between 154.55 ZAR and 176.92 ZAR during the observed period.
Number of outlets indicates brand reach and market presence. More outlets can mean greater convenience and brand visibility for customers.
Chicken Licken has the most outlets in Gauteng (135), indicating a strong presence in that region. KwaZulu-Natal follows with 45 outlets. Other provinces have significantly fewer outlets, suggesting potential for expansion in those areas.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
Chicken Licken's top competitors based on cross-visitation are KFC (37.36%), McDonald's (30.78%), Spur (16.10%), Nando's (13.01%), and Steers (8.76%). This indicates that a significant portion of Chicken Licken's customers also visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Chicken Licken experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest workload around 4:00 PM to 5:00 PM (57.35%). Traffic is significantly lower during early morning hours, indicating the need for adjusted staffing during those times.
Understanding consumer segments allows for targeted marketing. Gender and generational insights inform tailored campaigns and product development.
Chicken Licken's customer base shows a high affinity for women (73%) and Gen Y (132%). Men are overrepresented (126%). Gen X is underrepresented (82%). This suggests marketing should consider the preferences of women and Gen Y.