Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Chicken Licken performance in the South Africa and how they change over time
See what factors influence Chicken Licken performance in the South Africa and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chicken Licken' competitors in the South Africa
An analysis of Chicken Licken' competitors in the South Africa
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chicken Licken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Licken's market performance is leading at the 99th percentile. This top position demonstrates strong customer preference. Performance peers in a similar percentile include ROMAN'S PIZZA, Hennie's, Bootlegger Coffee Company, Nando's, Pizza Hut and Milky Lane.
Customer satisfaction reflects customer loyalty, impacting brand reputation and repeat business within the Cafe & Restaurants industry.
Chicken Licken's overall customer satisfaction (CSAT) is 55%, a 0.7pp increase year-over-year. Eastern Cape shows the highest CSAT at 86% with a 34pp increase. North West shows a slight decrease of -0.7pp. CSAT fluctuated between 51.24% and 56.31% during the reporting period.
Average check reflects customer spending habits and is vital for revenue forecasting and profitability analysis in the Cafe & Restaurants sector.
Chicken Licken's overall average check is 162.30 ZAR, up 4.3% year-over-year. Limpopo has the highest average check at 182.90 ZAR. Average check values ranged from 154.55 ZAR to 171.04 ZAR during the reporting period.
Number of outlets indicates brand reach and market presence, crucial for assessing expansion and service accessibility.
Chicken Licken has a total of 133 outlets in Gauteng, marking it as the state with most outlets. KwaZulu-Natal follows with 44 outlets. Other states have significantly fewer outlets.
Competitive analysis identifies key rivals, enabling strategic positioning and differentiation for market share gain.
Chicken Licken's top competitors based on customer cross-visitation are KFC (36.22%), McDonald's (27.81%), Spur (15.26%), Nando's (13.03%), and Debonairs Pizza (12.97%). These brands are frequently visited by Chicken Licken's customers.
Traffic workload patterns inform staffing, inventory, and marketing strategies to optimize operations during peak hours.
Chicken Licken's traffic workload peaks between 11 AM and 6 PM, with the highest traffic around 4 PM (57.59-57.69). Traffic is lowest between midnight and 5 AM. This data indicates optimal operational hours.
Understanding consumer segments enables targeted marketing and product strategies, optimizing engagement and brand loyalty.
Chicken Licken's customer base shows a strong affinity towards women (77%) and Gen Y (119%). Men are overrepresented (119%). Gen X (66%) and Gen Z (42%) are underrepresented. The affinity values suggest a strong representation.