Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gong Cha performance in the Vietnam and how they change over time
See what factors influence Gong Cha performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gong Cha' competitors in the Vietnam
An analysis of Gong Cha' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Gong Cha is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gong Cha's market performance is at the 72nd percentile, indicating an above-average market standing in Vietnam's Cafe & Restaurants industry. This means Gong Cha outperforms many competitors in attracting customers. Performance peers in the adjacent percentile range include Bò Tơ Quán Mộc, Truyền Thuyết Champong, SPICY BOX, LONG WANG, McDonald's, and MẸT Hội An - Vietnamese.
Identifying competitors reveals market dynamics and customer preferences, informing strategies to gain a competitive edge and retain customers.
The top competitors for Gong Cha, based on cross-visitation, are Pizza 4P's (5.68%), Haidilao (3.48%), Jollibee (3.05%), Highlands Coffee (3.05%), and KFC (2.04%). This indicates that customers who visit Gong Cha also frequent these brands, highlighting potential areas for competitive analysis and differentiation.
Traffic workload by hour reveals peak times, enabling staffing and resource optimization for enhanced customer experience and operational efficiency.
Gong Cha experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (60.05%). Traffic starts to pick up at 08:00, peaks during lunch and afternoon, and decreases after 21:00. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific groups for increased engagement and ROI.
Gong Cha's customer base shows a higher affinity towards women (112 index) compared to men (90 index). Gen Z is overrepresented (135 index), while Gen X (35 index) and Gen Y (95 index) are underrepresented. This suggests targeted marketing towards women and Gen Z could be effective.