Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Ben & Jerry's performance in the United States and how they change over time
See what factors influence Ben & Jerry's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Ben & Jerry's' competitors in the United States
An analysis of Ben & Jerry's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Ben & Jerry's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ben & Jerry's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile shows strong market standing and customer preference compared to competitors. Performance peers such as Carolina Ale House, Red Crab - Juicy Seafood, Ramen-San, Jim'N Nick's Bar-B-Q, Snooze, an A.M. Eatery, and Gocha's Breakfast Bar are within the same top percentile.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, which correlates with loyalty.
Ben & Jerry's has an overall customer satisfaction (CSAT) of 83% in the United States, a 2 percentage point increase year-over-year. Georgia shows the highest CSAT at 97%, followed by District of Columbia at 92%. Wisconsin and Maryland had decreased CSAT. This indicates overall positive customer experiences, with room for improvement in specific locations.
Number of outlets indicates brand's physical presence, market reach. Growth reflects expansion, signaling brand confidence.
Ben & Jerry's has the highest number of outlets in Florida and California, each with 16 stores in the United States. Massachusetts has 15 outlets, followed by New York with 13. Virginia has 11 outlets. This distribution shows concentration in specific states, reflecting strategic decisions.
Competitor analysis identifies key rivals based on customer overlap, revealing who steals your market share.
The top competitors for Ben & Jerry's, based on cross-visitation in the United States, are McDonald's (9.45%), Starbucks (6.66%), Dunkin' (5.14%), Chick-fil-A (4.76%), and Chipotle Mexican Grill (3.42%). This data indicates that customers who visit Ben & Jerry's also frequent these fast-food and cafe chains.
Traffic workload indicates peak hours. It helps in staffing, marketing, ensuring optimal service during busy times.
Ben & Jerry's experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest activity occurring between 4:00 PM and 8:00 PM. Traffic is significantly lower during the early morning hours (0:00 AM - 10:00 AM). This information is crucial for optimizing staffing levels.
Understanding consumer segments (gender/generation) informs targeted marketing. Affinity reveals segment strength for product alignment.
Ben & Jerry's consumer base shows a slightly higher affinity among women (104%), while men are slightly under-indexed (96%). Gen Z has a high affinity (127%), while Gen X and Gen Y are average (100%).