Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Parlor Doughnuts performance in the United States and how they change over time
See what factors influence Parlor Doughnuts performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Parlor Doughnuts' competitors in the United States
An analysis of Parlor Doughnuts' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Parlor Doughnuts is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Parlor Doughnuts' MARKET PERFORMANCE is at the 56th percentile, indicating an average/above average market standing. This means the brand performs better than 56% of its peers. Performance peers in the same percentile range include Taco Cabana, Founding Farmers, TGI Fridays, The Hangout, Luna Grill, and The Great Greek Mediterranean Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Parlor Doughnuts has an overall CSAT of 86%, a slight decrease of 1.7 percentage points year-over-year. Alabama shows the highest CSAT at 93% with a decrease of 3.6 percentage points, while Georgia and Ohio show significant CSAT growth. The CSAT trend shows slight fluctuations over the three-month period.
Average check reveals spending per customer, crucial for revenue insights. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Parlor Doughnuts is $12.80, a 10.8% increase year-over-year. South Carolina has the highest average check at $15.60. The average check fluctuated between $11.30 and $13.57 during the observed period.
Outlet count indicates brand reach and growth. Tracking this KPI highlights expansion progress and market penetration across different regions.
Parlor Doughnuts has the most outlets in Indiana (18), followed by Florida (17). Texas has 11 outlets. Several states including Arizona, Illinois, California, Kentucky and South Carolina each have 3 outlets.
Identifying key competitors helps refine strategies. Analyzing cross-visitation patterns reveals shared customer base and competitive landscape.
The top competitors for Parlor Doughnuts, based on customer cross-visitation, are McDonald's (7.84%), Chick-fil-A (6.43%), Taco Bell (4.08%), Culver's (3.92%), and Starbucks (3.69%). This indicates a significant overlap in customer preferences with these fast-food and cafe chains.
Traffic workload by hour shows peak times, enabling staffing and resource optimization to improve customer experience and operational efficiency.
Parlor Doughnuts experiences peak traffic between 8 AM and 12 PM, with the highest workload at 10 AM (63.35%). Traffic starts increasing significantly from 6 AM (15.75%) and declines after 12 PM. There is minimal to no traffic between 8 PM and 5 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Parlor Doughnuts' customer base shows a slightly higher affinity among women (index 103) compared to men (index 97). Gen X shows the highest affinity (index 113), while Gen Y (index 97) and Gen Z (index 90) are under-indexed, suggesting opportunities for targeted engagement.