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Managing Partner, Global Business Development
See what factors influence Parlor Doughnuts performance in the United States and how they change over time
See what factors influence Parlor Doughnuts performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Parlor Doughnuts is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Parlor Doughnuts' competitors in the United States
An analysis of Parlor Doughnuts' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Parlor Doughnuts holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry in the United States. This high percentile indicates strong brand preference and competitive success. Performance peers include Brio Italian Grille, Angus Steakhouse and Seafood, Cafe Rio Fresh Modern Mexican, Beatrix, Bahama Breeze and Gyu-Kaku.
Customer satisfaction (CSAT) measures how well a brand's products/services meet customer expectations, directly impacting loyalty and revenue.
Parlor Doughnuts demonstrates a strong customer satisfaction level at 86%, though with a slight decrease of 0.6 percentage points year-over-year. The CSAT varies by state, with Alabama showing the highest satisfaction at 96%, while Kentucky is at 86%. The overall trend indicates relatively stable satisfaction over the recent three-month period.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and perceived value of offerings.
Parlor Doughnuts' average check is $12.8, reflecting a 9.2% increase year-over-year, suggesting effective pricing strategies or increased order value. Average check varies by state, with Illinois reporting the highest at $16.4 USD. The trend shows a steady increase in average check over the past three months.
Analyzing competitors reveals market dynamics and helps a brand understand its position and opportunities for differentiation.
Parlor Doughnuts' primary competitors based on customer cross-visitation are McDonald's (7.58%), Chick-fil-A (6.13%), Taco Bell (4.22%), Culver's (3.82%), and Burger King (3.70%). This indicates that customers who visit Parlor Doughnuts also frequent these fast-food chains, suggesting potential overlap in customer base or dining occasions.
Understanding consumer segments enables targeted marketing and product strategies based on demographic preferences and behavior.
Parlor Doughnuts shows high affinity with women (109%) and Gen X (116%) compared to the average consumer (100). The brand is under-indexed with men (92%), Gen Y (95%) and Gen Z (91%). These insights suggest opportunities for targeted marketing and product development to better engage underrepresented consumer segments.