Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Texas Chicken performance in the United States and how they change over time
See what factors influence Texas Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Texas Chicken' competitors in the United States
An analysis of Texas Chicken' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Texas Chicken is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Texas Chicken's market performance is at the 56th percentile, indicating an average/above average market standing. This means Texas Chicken is ahead of most brands in the Cafe & Restaurants industry in the United States. Performance peers in the same percentile range include Rock N Roll Sushi, Joe's Crab Shack, The Great Greek Mediterranean Grill, Taco Cabana, Luna Grill, and BurgerFi.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Texas Chicken's overall CSAT is 54%, a 1.1 percentage point increase year-over-year, indicating improved customer happiness. Virginia shows the highest CSAT at 79%, with a growth of 30.6 percentage points. Kansas also shows high CSAT at 73% with a growth of 67.1 percentage points.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions for increased profitability.
The overall average check for Texas Chicken is $18.30, a decrease of 1.5% year-over-year. New Mexico has the highest average check at $27.60. The average check decreased from $18.87 in June 2025 to $18.47 in August 2025.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and potential revenue streams in different locations.
Texas Chicken has 72 outlets in Texas, representing the largest concentration. Georgia has 15 outlets, followed by California with 11. The number of outlets provides insights into the brand's geographic focus and expansion efforts.
Identifying competitors helps refine strategies. Cross-visitation reveals shared customer base, informing targeted marketing and competitive positioning.
McDonald's is the top competitor with a 25% cross-visitation rate, indicating a significant overlap in customer base. Whataburger, Taco Bell, Burger King, and Wendy's also show notable cross-visitation, suggesting these brands attract similar customers.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Texas Chicken experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest traffic around 4:00 PM to 5:00 PM (72.36% and 73.95% respectively). Traffic is minimal between midnight and 6:00 AM.
Consumer segments inform targeted marketing. Gender and generation insights enable tailored campaigns, enhancing engagement and brand resonance.
Texas Chicken's customer base shows a high affinity towards women (index 96) and men (index 104). Gen X is overrepresented (index 125), while Gen Y (index 89) and Gen Z (index 70) are underrepresented, indicating varying levels of engagement across generations.