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See what factors influence Texas Chicken performance in the United States and how they change over time
See what factors influence Texas Chicken performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Texas Chicken' competitors in the United States
An analysis of Texas Chicken' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Texas Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals a brand’s share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Texas Chicken holds a leading market position with a percentile of 99, indicating it captures a significant share of customer visits. The performance peers with position 99 are: Frisco BaseCamp Restaurant & Bar, Saroki's Crispy Chicken & Pizza, La Vergüenza, Dali food, Mild 2 Spicy, Morra Mia.
Customer Satisfaction (CSAT) indicates brand health and customer loyalty, directly impacting retention and revenue within the Cafe & Restaurants sector.
Texas Chicken's overall CSAT is 55%, down by 0.6pp year-over-year. Colorado shows the highest CSAT at 70% with significant growth. Texas shows 57% satisfaction. Georgia shows the lowest at 52% and a decrease of 2.4pp. Recent months show some fluctuation in customer satisfaction.
Average Check reflects the revenue per transaction, crucial for profitability analysis and sales strategy in the competitive Cafe & Restaurants market.
The overall average check for Texas Chicken is $18.00, down 4.1% year-over-year. Louisiana has the highest average check ($22.80 USD). Texas has $17.80 USD. Georgia shows the lowest average check ($15.60 USD). Recent months show fluctuation in Average Check.
Outlet count indicates brand reach and market presence, key factors in brand visibility and accessibility within the Cafe & Restaurants industry.
Texas Chicken has the most outlets in Texas (11), followed by Louisiana (3), Georgia (2), New Mexico (2), Alabama (1), California (1), Colorado (1), and South Carolina (1). The number of outlets shows the geographical distribution of the brand.
Identifying top competitors through cross-visitation helps refine competitive strategies and understand customer preferences in Cafe & Restaurants.
The top competitors for Texas Chicken, based on cross-visitation, are McDonald's (26.92%), Popeyes Louisiana Kitchen (14.10%), Whataburger (12.39%), Wendy's (11.54%), and Church's Texas Chicken (11.11%). This shows which brands Texas Chicken customers also visit.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation in the Cafe & Restaurants environment.
Traffic workload for Texas Chicken peaks between 11 AM and 7 PM, with the highest traffic at 5 PM (72.42%). The restaurant experiences minimal traffic between midnight and 8 AM. This data suggests optimal staffing during peak hours.
Understanding consumer segments by Gender and Generation enables targeted marketing and positioning in the competitive Cafe & Restaurants industry.
Texas Chicken's consumer base shows a high affinity for Women (89), indicating they are overrepresented. Men (110) are underrepresented. Among generations, Gen X (109) demonstrates high affinity, while Gen Y (97) and Gen Z (100) are close to average engagement.