Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Texas Chicken performance in the United States and how they change over time
See what factors influence Texas Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Texas Chicken' competitors in the United States
An analysis of Texas Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Texas Chicken is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Texas Chicken's market performance is at the 57th percentile, indicating an average/above average market standing. This means Texas Chicken performs better than 57% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Cafe Rio Fresh Modern Mexican, Sokai Sushi Bar, Kung Fu Tea, Cornbread, Adriatic Cafe Italian Grill, and Taco Cabana.
Competitor analysis identifies key rivals and customer cross-visitation patterns. This insight informs strategies to attract customers from competitors and strengthen market position.
The top competitors for Texas Chicken, based on customer cross-visitation, are McDonald's (23.99%), Popeyes Louisiana Kitchen (9.27%), Burger King (9.27%), Taco Bell (8.54%), and Wendy's (8.39%). A high cross-visitation with McDonald's suggests a significant overlap in customer base.
Analyzing traffic workload by hour helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Texas Chicken experiences peak traffic workload between 12:00 PM and 5:00 PM, with the highest workload at 1:00 PM (71.62%). Traffic is minimal between midnight and 6:00 AM. Staffing should be adjusted to match the traffic patterns.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights enable tailored campaigns and product positioning for optimal engagement.
Texas Chicken's customer base shows a higher affinity towards men (index 104) and women (index 96). Gen X is overrepresented (index 118), while Gen Y (index 90) and Gen Z (index 74) are underrepresented. Marketing should focus on Gen X, while strategies to attract Gen Y and Gen Z should be explored.