Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Taco Cabana performance in the United States and how they change over time
See what factors influence Taco Cabana performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Cabana' competitors in the United States
An analysis of Taco Cabana' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Taco Cabana is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Cabana's market performance is at the 99th percentile, making it a leading brand. This indicates a very strong market presence relative to competitors like Azteca D'Oro Mexican Restaurant, Motek, Pura Vida Miami, Sokai Sushi Bar, Teriyaki Madness and Chubby Cattle BBQ, which are also in the top tier.
Customer Satisfaction (CSAT) indicates customer loyalty and overall brand perception, impacting repeat business and long-term revenue.
Taco Cabana's overall CSAT is 50%, down by 3.8 percentage points year-over-year. CSAT varies by location: New Mexico shows 67% (-4pp), while Texas shows 49% (-3.6pp). There is a slight decrease in the customer satisfaction in the last months.
Average check reflects customer spending per visit, crucial for revenue management and understanding pricing effectiveness.
The overall average check for Taco Cabana is $15.40, a decrease of 0.9% year-over-year. In Texas, the average check is $15.50, while in New Mexico, it is $13.80. The average check value was fluctuating during the period.
Number of outlets indicates brand reach and market presence, influencing accessibility and brand visibility.
Taco Cabana has 141 outlets in Texas and 6 in New Mexico. Texas has the vast majority of the brand's presence, while New Mexico has a small number of locations.
Competitor analysis identifies key rivals for strategic positioning and helps to understand competitive landscape.
Taco Cabana's top competitors are McDonald's (20.87%), Whataburger (17.44%), Chick-fil-A (9.92%), Sonic Drive-In (9.33%), and Taco Bell (8.64%), based on cross-visitation data. These are the brands that Taco Cabana's customers also visit.
Traffic workload analysis identifies peak hours, aiding in staffing optimization and resource allocation.
Taco Cabana's traffic workload peaks between 11:00 AM and 1:00 PM, with the highest traffic at 12:00 PM (74.29%). Traffic is lowest between 2:00 AM and 5:00 AM.
Understanding consumer segments enables targeted marketing, optimizing engagement and product development.
Taco Cabana's customer base is predominantly women (95% affinity). Gen X has high affinity (121%), while Gen Y (90%) and Gen Z (71%) are under-indexed, suggesting a need to target these generations more effectively.