Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wingstop is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wingstop performance in the United States and how they change over time
See what factors influence Wingstop performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wingstop' competitors in the United States
An analysis of Wingstop' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingstop's Market Performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile shows strong market share and customer preference compared to its competitors. Peers in similar range: CAVA, LongHorn Steakhouse, Outback Steakhouse, Jack in the Box, Waffle House, and Panda Express.
CSAT reflects customer happiness, a crucial factor for loyalty and revenue growth. High CSAT scores indicate strong brand health.
Wingstop's overall customer satisfaction (CSAT) is 57%, up 7.9 percentage points year-over-year. New Hampshire shows the highest CSAT at 93%, followed by Kentucky at 86%, Oregon at 81%, South Dakota at 77%, and Alaska at 76%. This indicates positive improvements in customer experiences.
Average Check is the typical amount spent per transaction and shows the brand’s pricing power and how much customers spend per visit.
Wingstop's overall average check is $23.40 USD, down 4.8% year-over-year. Colorado has the highest average check at $27.90 USD, followed by Idaho and Hawaii at $26.70 USD. A decreasing average check could signal changing customer behavior or pricing adjustments.
Outlet count indicates brand reach and expansion. A broad presence often correlates with higher brand visibility and market share.
Wingstop has 461 outlets in Texas, the most in the United States, followed by California with 416. Florida has 145 outlets, Illinois has 128, and Georgia has 71. The concentration of outlets in certain states indicates key markets for the brand.
Competitor analysis helps to understand the competitive landscape, identify key rivals, and refine strategies for market differentiation.
Wingstop customers also frequently visit McDonald's (18.35%), Taco Bell (8.26%), Chick-fil-A (7.46%), Wendy's (7.26%), and Burger King (6.28%). This cross-visitation data identifies Wingstop's primary competitors in the quick-service restaurant sector.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring smooth operations and customer satisfaction.
Wingstop's peak traffic workload occurs between 5 PM and 7 PM (hod 17-19), with the highest workload at 6 PM (63.54%) and 7 PM (66.29%). Traffic is significantly lower during early morning hours, indicating potential for off-peak promotions.
Consumer segment data helps target specific groups with relevant marketing, improving engagement and ROI. Gender/Gen mix are key demographics.
Wingstop's customer base shows a high affinity towards women (97) and men (103), showing balanced preferences. Among generations, Gen Z is highly over-represented (133), while Gen Y has a medium affinity (106) and Gen X is under-represented (91).