Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Panda Express is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Panda Express performance in the United States and how they change over time
See what factors influence Panda Express performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Panda Express' competitors in the United States
An analysis of Panda Express' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Panda Express holds a leading market performance position with a percentile of 99, placing it in the top 1% of brands in the Cafe & Restaurants industry in the United States. This high percentile indicates a strong competitive standing and customer preference compared to peers like Jack in the Box, Keke's Breakfast Cafe, LongHorn Steakhouse, Panera Bread, Wingstop and Buffalo Wild Wings, which share the same percentile range.
CSAT is a direct measure of customer happiness. Tracking changes helps identify areas for improvement and gauge the impact of customer service initiatives.
Panda Express's overall customer satisfaction (CSAT) stands at 57%, showing a slight increase of 0.7 percentage points year-over-year. CSAT varies by location, with New Hampshire leading at 81%, and District of Columbia at 79%. The overall trend from April to June 2025 shows a steady increase in customer satisfaction, highlighting positive customer experiences.
Average check reflects customer spending per visit. Monitoring its trend helps evaluate pricing strategies and identify opportunities to increase revenue per transaction.
The average check for Panda Express is $18.20, reflecting a slight decrease of 0.6% year-over-year. Average check varies by state, with Alaska having the highest average check at $21.30. From April to June 2025, there was a slight downward trend in the average check, indicating a potential shift in customer spending habits.
Outlet count indicates brand reach and expansion. Tracking changes reflects growth strategy effectiveness and market penetration in different locations.
Panda Express has a significant presence in the United States, with 625 outlets in California alone, making it the state with the highest number of locations. Texas follows with 322 outlets. The distribution of outlets across states highlights key markets and areas for potential expansion, offering insights into regional market strategies.
Competitor analysis identifies key rivals and customer preferences. This helps inform strategies to differentiate the brand and capture a larger market share.
McDonald's is the most frequently visited competitor by Panda Express customers, with a cross-visitation rate of 21.90%. Taco Bell (9.51%), Starbucks (8.58%), Wendy's (8.06%), and Chick-fil-A (7.94%) also show significant cross-visitation. These insights highlight the competitive landscape and customer preferences for alternative dining options.
Traffic workload distribution reveals peak hours and customer flow. This informs staffing, marketing, and operational decisions for optimal efficiency.
Panda Express experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest activity around 6:00 PM (70.52). Traffic is significantly lower during early morning hours. These insights enable strategic staffing and resource allocation to meet customer demand during peak times and optimize operational efficiency.
Understanding consumer segments enables targeted marketing. Affinity insights inform positioning strategies by identifying groups with above-average engagement.
Panda Express shows high affinity with women (Index 87) and over-indexed with men (Index 111). The brand shows affinity with Gen X (Index 108), and under-indexed with Gen Y (Index 94) and Gen Z (Index 95). This suggests that different marketing strategies might be more effective in engaging each generation.