Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Waffle House is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Waffle House performance in the United States and how they change over time
See what factors influence Waffle House performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Waffle House' competitors in the United States
An analysis of Waffle House' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry based on brand's share of foot traffic.
Waffle House's market performance is in the top 1% within the Cafe & Restaurants industry in the United States, indicating a leading position. This high percentile means Waffle House outperforms most competitors in attracting customer traffic. Performance peers include Outback Steakhouse, Golden Corral Buffet & Grill, CAVA, Arby's, Wingstop, and Dave's Hot Chicken, all within the same top percentile range.
Customer satisfaction (CSAT) indicates brand perception and loyalty, influencing repeat business and positive word-of-mouth.
Waffle House demonstrates a strong customer satisfaction level with an overall CSAT of 75%, increasing by 0.9 percentage points year-over-year. West Virginia shows the highest CSAT at 94%, while New York has a CSAT of 92%. Massachusetts and Florida both show 84% CSAT. Arizona has 79% CSAT. CSAT shows positive trend during reporting period.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer willingness to spend.
The average check for Waffle House is $17.30 USD, reflecting a 2.9% year-over-year increase. Massachusetts has the highest average check at $30.30 USD. Delaware, Arizona, Florida and Pennsylvania all show average check around $19 USD. Dynamic data indicates relatively stable average check during the reporting period.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and brand presence.
Waffle House has a substantial presence in the United States. Georgia leads with 441 outlets, followed by Florida with 188, North Carolina with 185, and South Carolina with 177. Alabama has 156 outlets, while Tennessee shows 139 outlets. Texas features 126 outlets, Louisiana shows 102 outlets. Mississippi and Ohio show 88 and 84 outlets accordingly.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base.
McDonald's is the most frequently cross-visited brand by Waffle House customers (19.94%). Other key competitors include Wendy's (8.30%), Taco Bell (7.76%), Chick-fil-A (7.39%), and Burger King (7.34%). This indicates a shared customer base with these fast-food chains.
Traffic workload distribution throughout the day helps optimize staffing and resource allocation.
Waffle House experiences peak traffic between 9 AM and 11 AM, with the highest workload at 10 AM (65.50%). Traffic gradually decreases through the afternoon, reaching lower levels in the early morning hours. The lowest traffic workload is between 2 AM and 5 AM.
Understanding consumer demographics allows for targeted marketing and product development strategies.
Waffle House customers show a slightly higher affinity towards women (91%) and men (108%). Regarding generation, Gen X shows a high affinity (126%), suggesting they are strongly represented in Waffle House's customer base. Gen Y (80%) and Gen Z (81%) show under-indexed affinity.