Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dairy Queen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dairy Queen performance in the United States and how they change over time
See what factors influence Dairy Queen performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Dairy Queen' competitors in the United States
An analysis of Dairy Queen' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry in the United States. This high percentile indicates a strong competitive presence and significant customer preference compared to its peers like Little Caesars Pizza, Olive Garden Italian Restaurant, First Watch, Chili's Grill & Bar, Whataburger, and Fogo de Chão Brazilian Steakhouse, all of whom are in the top 1% as well.
Customer satisfaction reflects brand perception and loyalty. Higher satisfaction often leads to repeat business and positive word-of-mouth.
Dairy Queen's overall customer satisfaction (CSAT) is 60%, with a 0.6 percentage point increase year-over-year. Maryland shows the highest CSAT at 77%, with a 19.5 percentage point increase. Alaska shows a notable increase of 37.7 percentage points, reaching a CSAT of 69%. These positive trends indicate improved customer experiences, but further investigation into Alaska's surge might reveal valuable insights.
Average check indicates customer spending per visit. Analyzing trends helps understand revenue generation and pricing strategy effectiveness.
The overall average check for Dairy Queen is $13 USD, reflecting a 5.4% year-over-year increase. New York shows the highest average check at $17.3 USD. This increase suggests customers are spending more per visit, potentially due to menu changes, upselling strategies, or changes in customer preferences. The fact that other states show no growth means New York is an outlier that needs to be investigated.
Outlet count reflects brand reach and market penetration. A higher number of outlets can indicate stronger brand presence.
Dairy Queen has 542 outlets in Texas, the highest number among all states in the United States. Ohio and Illinois follow with 253 and 252 outlets respectively. This distribution highlights Texas as a key market for Dairy Queen, and focusing on replicating the success in other states can be valuable.
Identifying top competitors helps refine strategies to capture market share by understanding customer co-visitation patterns.
McDonald's is the most frequently co-visited brand by Dairy Queen customers (23.37%), followed by Taco Bell (10.34%), Wendy's (9.26%), Burger King (9.01%), and Chick-fil-A (7.24%). This data suggests Dairy Queen customers also frequent these fast-food chains, and targeted promotions or menu adjustments could potentially attract these customers more consistently to Dairy Queen.
Traffic workload by hour reveals peak operational times, enabling optimized staffing and resource allocation for efficiency.
Dairy Queen experiences peak traffic workload between 5 PM and 7 PM (hod 17-19), with the highest workload occurring around 6 PM (hod 18). The lowest traffic occurs in the early morning hours (1 AM to 5 AM), so efficient resource allocation is needed for peak hours.
Understanding consumer demographics helps tailor marketing and product strategies to resonate with key customer groups.
For Dairy Queen, the consumer gender mix is evenly split between women and men. Gen X shows a relatively high affinity (Index 121), while Gen Y (Index 77) and Gen Z (Index 87) are under-indexed. Thus, Gen X is a key customer group and Gen Y,Z should be carefully considered for marketing and menu strategies.