Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chili's Grill & Bar is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chili's Grill & Bar performance in the United States and how they change over time
See what factors influence Chili's Grill & Bar performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Chili's Grill & Bar' competitors in the United States
An analysis of Chili's Grill & Bar' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Chili's Grill & Bar is a leading brand, securing the 99th percentile, placing it in the top 1% of brands. Performance peers with a similar market standing include Whataburger, Little Caesars Pizza, In-N-Out Burger, Dairy Queen, Raising Cane's Chicken Fingers and Olive Garden Italian Restaurant.
Customer satisfaction is crucial as it directly impacts loyalty, repurchase rates, and positive word-of-mouth, driving long-term brand success.
Chili's Grill & Bar demonstrates strong customer satisfaction, with an overall CSAT score of 72%, a 3pp increase year-over-year. Montana shows the highest CSAT at 87% with a 20.8pp increase, followed by Idaho at 84% and New Hampshire at 82%. The CSAT trend shows improvement from April to June 2025.
Average check tracks revenue per transaction, indicating pricing strategy effectiveness and customer spending habits, influencing profitability.
The overall average check for Chili's Grill & Bar is $29.30, a slight decrease of 0.3% year-over-year. Guam has the highest average check at $40.40. The average check decreased slightly between April and June 2025.
Outlet count reflects brand reach and market presence, essential for accessibility and capturing a larger customer base, driving revenue growth.
Chili's Grill & Bar has the highest number of outlets in Texas (216), followed by Florida (139) and California (105). This distribution indicates strategic focus in these states for maximizing market coverage.
Competitor analysis identifies key rivals and overlap in customer base, enabling strategic positioning and targeted marketing efforts for differentiation.
McDonald's is the top competitor with a cross-visitation rate of 16.74%. Other key competitors include Taco Bell (7.00%), Chick-fil-A (6.87%), Wendy's (6.75%), and Burger King (5.82%), indicating substantial customer overlap.
Traffic workload reveals peak operational times, allowing optimized staffing, inventory management, and service strategies to meet customer demand.
Traffic workload for Chili's Grill & Bar peaks between 11 AM and 7 PM, with the highest activity observed at 6 PM (67.32). The lowest traffic occurs during the early morning hours (0 AM to 4 AM).
Understanding consumer segments enables tailored marketing, enhancing relevance and resonance, and boosting engagement and conversion rates.
Women (affinity index 102) are slightly overrepresented among Chili's customers, while men (affinity index 99) are slightly underrepresented. Gen X (affinity index 118) shows high affinity. Gen Y (87) and Gen Z (88) show some under-indexation.