Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Applebee's Grill + Bar is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Applebee's Grill + Bar performance in the United States and how they change over time
See what factors influence Applebee's Grill + Bar performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Applebee's Grill + Bar' competitors in the United States
An analysis of Applebee's Grill + Bar' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reflects brand strength and customer preference, vital for assessing competitive standing in Cafe & Restaurants.
Applebee's Grill + Bar holds a leading market performance with a percentile of 99, placing it in the top 1% of brands in the Cafe & Restaurants industry in the United States. This high percentile indicates strong customer preference and competitive strength relative to its peers, including Red Lobster, Domino's Pizza, Texas Roadhouse, Sonic Drive-In, Popeyes Louisiana Kitchen, and Red Robin Gourmet Burgers and Brews, all positioned within a similar high-performance bracket.
CSAT gauges customer happiness, influencing loyalty and brand perception, which are key to sustained growth.
Applebee's Grill + Bar shows an overall CSAT of 69%, up by 1.5 percentage points year-over-year, indicating improved customer satisfaction. Utah leads with a 91% CSAT. States like Connecticut, Wyoming, Nevada, and Pennsylvania also show high CSAT, with significant year-over-year growth. CSAT peaked in June 2025 at 70.60%.
Average check reveals spending habits, crucial for pricing and profitability strategies in Cafe & Restaurants.
Applebee's Grill + Bar shows an overall average check of $29.50, a decrease of 2.5% year-over-year. New York has the highest average check at $40.10. The average check saw a slight decline from $29.83 in April 2025 to $28.85 in June 2025.
Outlet count indicates brand reach, reflecting market presence and potential revenue streams in Cafe & Restaurants.
Applebee's Grill + Bar has the most outlets in California (103), followed by New York (94) and Texas (87), indicating a strong presence in these states. Florida, Michigan, Ohio and Pennsylvania also host a large number of outlets.
Competitor analysis reveals market dynamics, essential for strategic positioning and gaining a competitive edge.
McDonald's is the most frequented competitor of Applebee's Grill + Bar customers, with a cross-visitation rate of 18.33%. Wendy's (7.96%), Taco Bell (7.70%), Burger King (6.68%), and Chick-fil-A (5.23%) also attract Applebee's customers, suggesting a competitive landscape focused on fast-food alternatives.
Traffic workload helps optimize staffing and promotions, enhancing service efficiency and customer experience.
Applebee's Grill + Bar experiences peak traffic workload between 4 PM and 7 PM (hod 16-19), reaching a high of 66.95% at 6 PM (hod 18). There is a significant drop-off in traffic after 10 PM (hod 22), indicating the need for staffing and promotional adjustments to match peak and off-peak hours.
Understanding consumer demographics enables targeted marketing, improving campaign relevance and customer engagement.
Women show high affinity (104) to Applebee's, while men are slightly under-indexed (96). Gen X exhibits strong engagement (119), while Gen Y (83) and Gen Z (85) are underrepresented, suggesting an opportunity to enhance appeal to younger demographics. The affinity index indicates segment engagement relative to the average.