Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pedros is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pedros performance in the South Africa and how they change over time
See what factors influence Pedros performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Pedros' competitors in the South Africa
An analysis of Pedros' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference in the industry, showing brand's share of foot traffic.
Pedros is a leading brand in South Africa's Cafe & Restaurants industry, in the top 1%. This high percentile indicates a strong market position relative to peers like Burger King, RocoMamas, Spur, Fishaways, Mugg & Bean, and Milky Lane.
Customer Satisfaction is crucial for loyalty, repeat business, and positive word-of-mouth, influencing long-term growth.
Pedros shows strong customer satisfaction in South Africa, with an overall CSAT of 84%, a 5.1pp increase year-over-year. The highest CSAT is in Eastern Cape (99%), while Gauteng shows the lowest (79%). Mpumalanga saw the biggest growth, +16.3pp.
Average Check reflects customer spending per visit, directly impacting revenue and profitability. It guides pricing and marketing strategies.
The overall average check for Pedros in South Africa is 187.70 ZAR, a 10.7% increase year-over-year. KwaZulu-Natal has the highest average check (201.80 ZAR). North West (183.50 ZAR) and Western Cape (180.60 ZAR) have lower values.
Outlet count indicates brand reach and market presence, crucial for accessibility and revenue generation across regions.
Pedros has a significant presence in South Africa, with KwaZulu-Natal having the most outlets (78), followed by Gauteng (51) and Western Cape (19). Other states have significantly fewer outlets, indicating potential growth areas.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
Pedros' customers also frequently visit KFC (38.39%), McDonald's (17.97%), Spur (11.28%), Debonairs Pizza (8.83%), and Steers (8.32%). These are Pedros' main competitors, indicating shared customer preference.
Traffic workload reveals peak hours, enabling optimized staffing, resource allocation, and service delivery for peak efficiency.
Pedros experiences peak traffic workload between 16:00 and 18:00, with the highest workload at 17:00 (62.98). Traffic is minimal between midnight and 7:00. Resource management should focus on peak hours.
Analyzing consumer segments informs targeted marketing, helping to tailor products and messaging for different demographics.
Women show a high affinity (79, which is under-indexed). Men have an above average affinity (116, which is over-indexed). Gen X affinity is 120, indicating a strong representation in Pedros' customer base. Gen Y is also over-indexed at 116.