Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the South Africa and how they change over time
See what factors influence Burger King performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the South Africa
An analysis of Burger King' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Burger King holds a leading market position in South Africa's Cafe & Restaurants industry with a 99th percentile ranking. This signifies a strong market presence and high customer preference relative to competitors like Spur, Pedros, Mugg & Bean, RocoMamas, McDonald's, and Fishaways.
Customer satisfaction reflects brand perception and loyalty, impacting revisit rates and positive word-of-mouth, driving long-term success.
Burger King in South Africa demonstrates a robust customer satisfaction level at 80%, with a significant year-over-year increase of 6.3 percentage points. Gauteng leads with 84% satisfaction, while KwaZulu-Natal shows 71%, all regions indicating positive growth, with the Eastern Cape experiencing substantial growth.
Average check reveals customer spending habits, crucial for revenue forecasting, menu optimization, and promotional strategy effectiveness.
The average check for Burger King in South Africa is ZAR 192.9, marking a 16.2% increase year-over-year. Northern Cape shows the highest average check at ZAR 200.00, while Western Cape records ZAR 188.10, indicating varied spending across regions.
Outlet count indicates market reach and accessibility, crucial for brand visibility, revenue generation, and geographic coverage assessment.
Burger King's presence in South Africa is strongest in Gauteng, with 75 outlets. Western Cape follows with 38 outlets. Mpumalanga and KwaZulu-Natal each have 8 outlets, indicating uneven distribution across the country.
Competitor analysis reveals market dynamics, customer preferences, and competitive threats, guiding strategic positioning and differentiation.
KFC is the most frequented competitor by Burger King customers (37.88% cross-visitation), followed by McDonald's (22.23%). Spur, Nando's, and Steers also attract a notable percentage of Burger King's customer base.
Traffic workload insights optimize staffing, reduce wait times, and enhance customer experience during peak hours, maximizing operational efficiency.
Burger King experiences peak traffic workload between 11:00 and 19:00, with the highest activity around 18:00. Traffic is significantly lower during early morning hours, indicating potential for targeted promotions during off-peak times.
Consumer segments highlight key demographics, enabling tailored marketing, product development, and improved customer engagement and loyalty.
Women are overrepresented (81 affinity) among Burger King's customer base, while men are even more strongly overrepresented (115 affinity). Gen Y shows higher affinity (129) compared to Gen X (100). This indicates a strong appeal to younger generations and male consumers.