Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the South Africa and how they change over time
See what factors influence McDonald's performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the South Africa
An analysis of McDonald's' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, vital for strategic decisions and competitive positioning.
McDonald's holds a leading market performance position at the 99th percentile. This indicates a strong competitive advantage, suggesting higher customer preference compared to peers like Ocean Basket, Mugg & Bean, Steers, Spur, Debonairs Pizza and Burger King which are in same percentile range.
Customer satisfaction (CSAT) reflects loyalty, influencing repeat business and brand advocacy; crucial for sustainable growth.
McDonald's overall customer satisfaction is 46%, a decrease of 2.5 percentage points year-over-year. Mpumalanga shows the highest CSAT at 66% with a 4.3 percentage point increase. Limpopo, Northern Cape and KwaZulu-Natal experienced decreases in CSAT.
Average check indicates spending per transaction, affecting revenue and profitability, a key indicator of financial health.
The overall average check for McDonald's is 157.6 ZAR, a 1.6% increase year-over-year. Northern Cape has the highest average check at 186.1 ZAR. Mpumalanga's average check is 182.1 ZAR, while KwaZulu-Natal's is 163.4 ZAR.
Outlet count reflects market reach and accessibility, impacting brand visibility and sales potential within a region.
McDonald's has 171 outlets in Gauteng, indicating a strong presence. Western Cape has 81 outlets, and KwaZulu-Natal has 65. Other provinces have fewer outlets, with Northern Cape and Free State having only 7 each.
Competitor analysis identifies key rivals and customer overlap, essential for strategic differentiation and market share gains.
McDonald's main competitors include KFC (27.46% cross-visitation), Spur (15.99%), Nando's (10.10%), Burger King (8.92%), and Steers (6.86%). This indicates a significant customer overlap, particularly with KFC.
Understanding traffic workload helps optimize staffing and resources, ensuring efficient operations and customer satisfaction.
McDonald's experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (63.87%). Traffic is lowest between 1:00 AM and 5:00 AM, indicating optimal times for operational adjustments.
Understanding consumer segments allows for targeted marketing, improving engagement and maximizing ROI by tailoring efforts.
McDonald's customer base shows a high affinity towards women (83 index) and men (113 index). Generation Y (121 index) and Generation Z (172 index) show strong affinity, while Generation X is under-indexed (77 index).