Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fishaways is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fishaways performance in the South Africa and how they change over time
See what factors influence Fishaways performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Fishaways' competitors in the South Africa
An analysis of Fishaways' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference in the industry, vital for strategic decision-making.
Fishaways holds a leading market performance percentile of 99 in South Africa's Cafe & Restaurants industry, placing it in the top 1% of brands. This indicates a strong competitive position. Its peers RocoMamas, Milky Lane, Nando's, Pedros, Hennie's and Burger King share similar market standing.
CSAT reflects customer loyalty and service quality, directly impacting brand reputation and repeat business. High CSAT is crucial.
Fishaways' overall customer satisfaction is at 90%, a slight decrease of 0.7 percentage points year-over-year. Limpopo shows the highest CSAT at 99%, followed by Mpumalanga at 97%. Western Cape shows 89% which is lower than other states but with 7.4pp growth. Overall CSAT shows positive trend.
Average check indicates customer spending habits, essential for revenue forecasting and menu optimization. It drives profitability.
The overall average check for Fishaways is 178.9 ZAR, reflecting an 8.3% increase year-over-year. Western Cape has the highest average check at 244 ZAR. Northern Cape is 192.1 ZAR, and Eastern Cape is 186.6 ZAR. The average check amount had fluctuations.
Outlet count signifies brand reach and market penetration, crucial for accessibility and revenue generation across regions.
Fishaways has the highest number of outlets in Gauteng (99), followed by KwaZulu-Natal (48) and Western Cape (23). The number of outlets gives a benchmark on potential income for the brand in each region.
Identifying top competitors and cross-visitation patterns helps refine strategies to attract and retain customers effectively.
Steers (49.34%) shows the highest cross-visitation among Fishaways customers, followed by Debonairs Pizza (38.24%) and KFC (19.18%). Milky Lane (9%) and Wimpy (3.34%) also have shared customers. This highlights the competitive landscape for Fishaways.
Understanding traffic workload by hour enables efficient staffing and resource allocation, optimizing customer experience.
Fishaways experiences peak traffic workload between 12 PM and 5 PM, reaching a high of 53.9% at 5 PM. There is a significant surge starting at 9 AM. The lowest traffic workload is between 1 AM and 6 AM.
Understanding consumer demographics enables targeted marketing strategies, enhancing engagement and brand resonance.
Women are overrepresented among Fishaways' consumers, indicated by affinity index of 92. Men shows affinity index of 106. Gen X consumers show a very high affinity (affinity index of 200), suggesting they are significantly more engaged with Fishaways.