Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Milky Lane is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Milky Lane performance in the South Africa and how they change over time
See what factors influence Milky Lane performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Milky Lane' competitors in the South Africa
An analysis of Milky Lane' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference.
Milky Lane, with a Market Performance percentile of 99, is a leading brand in South Africa's Cafe & Restaurants industry. This means it captures a significantly higher share of customer foot traffic than most competitors. Its performance peers, including Nando's, Fishaways, Hennie's, RocoMamas, Chicken Licken and Pedros are on the same level.
Customer satisfaction is crucial as it directly impacts brand loyalty, repeat business, and positive word-of-mouth referrals.
Milky Lane boasts a high overall customer satisfaction of 96%, a 2.1 percentage point increase year-over-year, demonstrating improved customer experiences. Satisfaction varies by state, with Limpopo at 100% and Western Cape at 94%, all showing positive growth. This indicates strong brand perception and effective service delivery across regions.
Outlet count reflects brand reach and market presence, directly impacting accessibility and potential customer base.
Milky Lane has a widespread presence in South Africa, with 40 outlets in Gauteng, 29 in KwaZulu-Natal, and 20 in Western Cape. Mpumalanga, North West, Eastern Cape, Limpopo, Free State, and Northern Cape have fewer outlets, but still contribute to overall brand availability.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to improve market share and customer retention.
Milky Lane's top competitors based on customer cross-visitation are Debonairs Pizza (35.63%), Steers (27.38%), KFC (18.77%), Fishaways (18.59%), and Mugg & Bean (7.62%). This reveals significant customer overlap with pizza and fast-food chains, indicating potential areas for differentiation and targeted marketing.
Understanding traffic workload helps optimize staffing, manage resources, and ensure efficient service during peak hours.
Milky Lane experiences peak traffic between 9:00 AM and 8:00 PM, with the highest workload around 12:00 PM - 3:00 PM (52.83% - 53.69%). Traffic is significantly lower during night hours (0:00 AM - 5:00 AM). This information can improve operational efficiency.
Consumer segment data allows for targeted marketing, tailored product offerings, and improved customer engagement based on demographic insights.
Milky Lane's customer base shows high affinity among women (121 Index) and Gen Y (193 Index). Women are over-represented. Gen Y demonstrates an even stronger affinity, suggesting they are a key consumer segment for the brand. Men are under-represented (83 Index).