Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Steers is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Steers performance in the South Africa and how they change over time
See what factors influence Steers performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Steers' competitors in the South Africa
An analysis of Steers' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Steers, with a market performance of 99, is a leading brand in South Africa's Cafe & Restaurants industry. This high percentile demonstrates a significant market share and strong customer preference compared to peers like Debonairs Pizza, Ocean Basket, McDonald's, Wimpy, Mugg & Bean, and KFC.
Customer satisfaction (CSAT) reflects customer contentment, influencing loyalty and repeat business. High CSAT scores correlate with brand advocacy and positive word-of-mouth.
Steers boasts a high overall CSAT of 90%, with a 1.4 percentage point increase year-over-year, indicating improved customer contentment. Limpopo leads with 98% CSAT, while Eastern Cape shows the most growth, up 24.4 percentage points, reflecting positive trends in customer experiences across various locations.
Average check (AvgCheck) reveals customer spending habits, impacting revenue and profitability. Analyzing AvgCheck trends helps optimize pricing and promotions.
Steers' overall average check is 178.6 ZAR, a 3.3% increase year-over-year, signaling higher customer spending. Gauteng has the highest average check at 201.3 ZAR. The dynamic data shows fluctuations, peaking in May 2025 at 185.23 ZAR.
Number of outlets indicates brand reach and market presence. A larger network expands accessibility and can increase brand visibility.
Steers has a significant presence in South Africa, with 227 outlets in Gauteng, demonstrating a strong regional footprint. KwaZulu-Natal follows with 109 outlets, highlighting key areas of operation and potential for further expansion in other regions.
Competitor analysis identifies key rivals, informing competitive strategies. Understanding cross-visitation helps optimize marketing and customer retention efforts.
Steers' primary competitors include Debonairs Pizza (46.93% cross-visitation), KFC (21.25%), and Fishaways (17.55%), indicating significant overlap in customer base. McDonald's (6.78%) and Milky Lane (4.72%) have lower cross-visitation rates.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes customer satisfaction.
Steers experiences peak traffic workload between 16:00 and 18:00, reaching 54.21% at 17:00. Traffic gradually increases from 6:00, peaking in the late afternoon/early evening, and declines overnight, informing staffing and operational strategies.
Understanding consumer segments informs targeted marketing. Analyzing gender and generational affinity enhances messaging relevance and campaign effectiveness.
Steers' customer base shows a higher affinity among men (107 index) compared to women (90 index). Gen Z shows the highest affinity (159 index), followed by Gen Y (112 index), and Gen X (79 index), suggesting effective targeting of younger demographics.