Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the South Africa and how they change over time
See what factors influence KFC performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the South Africa
An analysis of KFC' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
KFC, with a Market Performance percentile of 99, is a leading brand. This means KFC captures a significant share of customer traffic, showcasing a strong market presence. Peers like Wimpy, Debonairs Pizza, Steers, Ocean Basket, McDonald's and Mugg & Bean are also top brands.
Customer Satisfaction (CSAT) reflects brand perception, influencing loyalty and repurchase rates. High CSAT scores can drive positive word-of-mouth and attract new customers.
KFC's overall CSAT is 97%, up 19pp year-over-year, indicating a substantial improvement in customer satisfaction. States like Eastern Cape, North West, and KwaZulu-Natal show particularly high CSAT scores. This suggests effective strategies in these regions.
Average Check measures customer spending per visit, influencing revenue. Monitoring this metric identifies opportunities to optimize pricing and increase sales.
KFC's overall average check is 167.8 ZAR, a 14.7% increase year-over-year. Northern Cape has the highest average check (208.2 ZAR). This indicates customers are spending more per transaction compared to last year.
Outlet count indicates brand reach and market coverage. A larger number of outlets increases accessibility and potential customer base.
KFC has 352 outlets in Gauteng, the most of any region. KwaZulu-Natal has 232, and Western Cape has 179. This distribution reflects KFC's strategic focus on densely populated areas to maximize customer access.
Competitor analysis identifies key rivals and customer cross-visitation patterns. This informs strategies to retain customers and gain market share.
McDonald's (16.13%), Debonairs Pizza (15.69%), and Steers (12.64%) are top competitors based on cross-visitation. This indicates a significant overlap in customer base, suggesting direct competition for similar customer segments.
Traffic Workload by hours reveals peak hours, which helps optimize staffing and resources. Understanding traffic patterns improves operational efficiency.
KFC's traffic workload peaks between 17:00 and 18:00 hours, with a workload of 60.48 and 60.14 respectively. Traffic starts to increase significantly around 6:00 and reaches midday. These insights enable effective resource allocation.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide effective positioning strategies.
Women show an affinity index of 86, while Men register at 111, suggesting Men are over-represented compared to Women. Gen X at 65, Gen Y at 121 and Gen Z at 189. Gen Z shows a high affinity, indicating their strong interest in KFC.