Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
RocoMamas is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence RocoMamas performance in the South Africa and how they change over time
See what factors influence RocoMamas performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of RocoMamas' competitors in the South Africa
An analysis of RocoMamas' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share, reflecting foot traffic, indicates brand strength and customer preference in a competitive industry landscape.
RocoMamas is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence and significant customer preference compared to peers like Pedros, Fishaways, Burger King, Milky Lane, Nando's and Spur, all within the same leading percentile range.
Customer satisfaction is vital as it directly influences brand loyalty, repeat business, and positive word-of-mouth referrals.
RocoMamas has an overall customer satisfaction of 90%, a slight decrease of 1.9pp year-over-year. Satisfaction varies by region, with Northern Cape at 98% and North West at 87%. The trend shows fluctuations between 88.17% and 93.07% over the observed period, indicating variable satisfaction levels that may require further investigation.
Average check reveals customer spending habits, influencing revenue strategies and menu optimization for profit maximization.
The overall average check for RocoMamas is 337.70 ZAR, a 4.9% increase year-over-year. Average check varies by region, with North West having the highest average check at 395.70 ZAR. The average check shows fluctuations between 327.08 ZAR and 345.65 ZAR, indicating changes in customer spending over time.
Outlet count reflects brand reach and expansion, impacting market penetration and customer accessibility.
RocoMamas has a total of 86 outlets across South Africa. Gauteng has the highest number of outlets with 46, while Free State and Northern Cape have the fewest, each with 1. This distribution indicates a concentration of outlets in Gauteng and a smaller presence in other regions.
Competitor analysis identifies key players, informing strategies to capture market share and differentiate the brand.
The top competitors for RocoMamas based on cross-visitation are KFC (24.45%), McDonald's (20.02%), Spur (15.34%), Burger King (7.48%), and Nando's (6.93%). This indicates that customers who visit RocoMamas also frequently visit these fast-food chains, highlighting direct competition for customer visits.
Traffic workload insights guide operational adjustments, optimizing staffing and resource allocation for peak efficiency.
Traffic workload for RocoMamas varies significantly throughout the day. Traffic is lowest between midnight and 7 AM, increasing sharply from 8 AM, peaking between 12 PM and 6 PM, and then gradually decreasing into the late evening hours. This workload pattern helps optimize staffing.
Understanding consumer segments enables targeted marketing, optimizing product offerings for diverse customer needs.
RocoMamas' customer base shows high affinity for women (102 index) and Gen Y (138 index). This suggests these segments are overrepresented among RocoMamas customers. At the same time, RocoMamas customer base shows Men (98 index) and Gen X (86 index). This suggests these segments are underrepresented among RocoMamas customers.