Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Marrybrown is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Marrybrown performance in the Malaysia and how they change over time
See what factors influence Marrybrown performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Marrybrown' competitors in the Malaysia
An analysis of Marrybrown' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Marrybrown is a leading brand in Malaysia's Cafe & Restaurant industry, securing a top 1% market performance. This high percentile signifies a strong market presence and customer preference compared to peers like Luckypot, Pop Meals, JIBRIL, Nando's, Boat Noodle and Souper Tang, all positioned at the 99th percentile.
Customer satisfaction is critical for loyalty and brand perception, driving repeat business and positive word-of-mouth, and, therefore, profitability.
Marrybrown's customer satisfaction in Malaysia is at 69%, marking an 18.4 percentage point increase year-over-year. States like Perlis (95%), Penang and Perak (88%) show high satisfaction. Overall, satisfaction has increased from April to June 2025.
Average check reveals customer spending habits, impacting revenue. Monitoring this helps tailor offerings and promotions to boost profitability.
The average check for Marrybrown in Malaysia is 39 MYR, an 11.3% increase year-over-year. Pahang leads with 66.5 MYR. The average check increased gradually from April to June 2025.
Outlet count indicates brand reach and market penetration. A larger footprint often correlates with higher brand awareness and revenue potential.
Marrybrown has a substantial presence in Malaysia, with 63 outlets in Johor, followed by Selangor with 45. Perak has 24 outlets, while Pahang and Malacca each have 14 and 12 outlets respectively, demonstrating varied regional coverage.
Understanding key competitors helps refine strategies. Analyzing overlap in customer visits reveals direct rivals and opportunities for differentiation.
Marrybrown's top competitors in Malaysia, based on cross-visitation, are KFC (7.59%), McDonald's (6.76%), ZUS Coffee (4.86%), Pizza Hut (3.44%), and Secret Recipe (2.85%). These brands attract a notable portion of Marrybrown's customer base.
Traffic workload analysis identifies peak hours, enabling efficient staffing, resource allocation, and optimized service during busiest times.
Marrybrown experiences peak traffic between 10:00 and 21:00, with the highest workload around 19:00 (65.55%). Traffic is significantly lower during the early morning hours, indicating operational focus should align with peak demand times.
Analyzing consumer segments allows for tailored marketing, ensuring relevant messaging to specific demographics, maximizing engagement and ROI.
Marrybrown's customer base shows higher affinity among women (97) and men (102). Gen X shows high affinity (127), while Gen Y (98) and Gen Z (86) are under-indexed, showing need for targeted marketing.