Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Boat Noodle is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Boat Noodle performance in the Malaysia and how they change over time
See what factors influence Boat Noodle performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Boat Noodle' competitors in the Malaysia
An analysis of Boat Noodle' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference. High share suggests brand leadership, impacting investment and strategic decisions.
Boat Noodle is a leading brand with a 99th percentile market performance in Malaysia's Cafe & Restaurants industry, indicating a strong market presence and customer preference. Its peers, including Secret Recipe, JIBRIL, Pak Li Kopitiam, Luckypot, SOI 55 THAI KITCHEN and Marrybrown, are within a similar percentile.
CSAT reflects brand perception. High CSAT promotes loyalty and positive word-of-mouth, driving repeat business and attracting new customers.
Boat Noodle's overall customer satisfaction (CSAT) is high at 86%, with a significant increase of 16.4 percentage points year-over-year. CSAT varies by state, with Kedah showing the highest satisfaction at 95% and Kelantan with the largest growth of 50.6 percentage points. Recent CSAT has fluctuated between 80.76% and 87.42% from April to June 2025.
Average check reflects customer spending habits. Monitoring trends aids menu optimization, pricing strategies, and understanding customer value.
The overall average check for Boat Noodle is 35.9 MYR, a decrease of 6.1% year-over-year. Penang and Pahang have the highest average check at 45 MYR. The average check fluctuated from 35.18 MYR to 38.07 MYR between April and June 2025.
Outlet count indicates market reach. Growth reflects expansion strategy and brand popularity, crucial for assessing business scalability.
Boat Noodle has 41 outlets across Malaysia. Selangor has the highest number of outlets (13), followed by Kuala Lumpur (9). Other states like Penang, Kedah, Malacca, Terengganu and Perak have a smaller presence.
Identifying competitors is vital for strategic positioning. Understanding cross-visitation informs marketing and product differentiation efforts.
Customers of Boat Noodle also frequent ZUS Coffee (4.07% cross-visitation), BananaBro (3.34%), 4Fingers Crispy Chicken (3.05%), OldTown White Coffee (2.33%), and K Fry Urban Korean (2.33%). These brands represent key competitors in customer preference.
Traffic workload shows peak hours, enabling optimal staffing and resource allocation for enhanced customer experience and efficiency.
Boat Noodle experiences peak traffic workload between 10 AM and 9 PM, with the highest traffic observed from 6 PM to 8 PM. There is no reported traffic workload between 12 AM and 9 AM, indicating minimal or no activity during these hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and ROI.
Women are overrepresented (affinity index 135) among Boat Noodle's consumers, while men are underrepresented (affinity index 75). Gen Z exhibits high affinity (index 143), while Gen X is underrepresented (index 30). Gen Y has almost average affinity (index 99).