Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Secret Recipe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Secret Recipe performance in the Malaysia and how they change over time
See what factors influence Secret Recipe performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Secret Recipe' competitors in the Malaysia
An analysis of Secret Recipe' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Secret Recipe is a leading brand in Malaysia's Cafe & Restaurants industry with a market performance percentile of 99. This shows a strong market position. Performance peers include Pak Li Kopitiam, Boat Noodle, SOI 55 THAI KITCHEN, JIBRIL, Luckypot, and Haidilao Hot Pot.
Gauges customer happiness, impacting loyalty and brand reputation, driving repeat business and positive word-of-mouth referrals.
Secret Recipe's overall customer satisfaction (CSAT) is 73%, up 21 percentage points year-over-year. CSAT varies by state, with Perak at 87%, Pahang at 85%, Selangor at 80%, Kuala Lumpur at 77%, and Putrajaya at 74%. CSAT increased from 71.65 in April 2025 to 74.39 in June 2025.
Reflects spending per customer, influencing revenue and profitability. Monitoring average check helps optimize pricing strategies.
Secret Recipe's overall average check is 52.4 MYR, a decrease of 0.2% year-over-year. Average check varies by state, with Sabah at 69.4 MYR, Malacca at 63.8 MYR, Kuala Lumpur at 55.5 MYR, Terengganu at 55.4 MYR, and Putrajaya at 53.4 MYR. Average check decreased from 55.26 MYR in May 2025 to 47.28 MYR in June 2025.
Shows brand reach and market presence. More outlets can mean greater convenience and brand visibility.
Secret Recipe has the most outlets in Selangor (105), followed by Kuala Lumpur (39), Johor (34), Sarawak (26), Perak (24), Sabah (21), Penang (18), Negeri Sembilan (17), Kedah (17) and Pahang (15). Outlet distribution reflects strategic market coverage across Malaysia.
Identifies key rivals for strategic positioning and marketing. Understanding competitors helps refine brand strategy.
Top competitors based on cross-visitation are ZUS Coffee (8.12%), KFC (7.09%), McDonald's (5.99%), Pizza Hut (3.70%), and The Coffee Bean & Tea Leaf (2.60%). This indicates customer overlap with these brands.
Reveals peak hours for staffing and promotions. Optimizing for high-traffic times boosts sales and customer satisfaction.
Traffic workload varies significantly throughout the day. Peak traffic occurs between 10:00 AM and 9:00 PM, with highest workload at 68.26% at 7:00 PM. Lowest traffic occurs between midnight and 6:00 AM.
Informs targeted marketing and positioning. Understanding consumer demographics is crucial for effective advertising.
Women (111%) and Gen X (121%) show high affinity towards Secret Recipe. Gen Z (79%) are under-indexed, requiring distinct engagement strategies. Men are represented with an affinity of 92%, while Gen Y shows an affinity of 102%.