Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Malaysia and how they change over time
See what factors influence McDonald's performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Malaysia
An analysis of McDonald's' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Malaysia has a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference and a dominant position relative to its peers like Sushi King, K Fry Urban Korean, Mohd Chan Restaurant, KyoChon 1991, Vivo Pizza, and OldTown White Coffee, all positioned at the 99th percentile.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repeat business. Higher CSAT often correlates with increased revenue.
McDonald's overall customer satisfaction in Malaysia is 43%, up by 4.4 percentage points year-over-year. There are significant differences between states, with Perlis showing a high CSAT of 97% and Kelantan with the largest growth of 44.4 percentage points. These insights show areas for improvement and strength.
Average check measures customer spending per visit, impacting revenue. Monitoring its change identifies pricing power and customer purchasing habits.
The average check for McDonald's in Malaysia is 31.8 MYR, a 12.3% increase year-over-year, suggesting customers are spending more per visit. Kelantan has the highest average check at 37.6 MYR, indicating regional differences in spending habits.
Outlet count signifies brand reach and accessibility. More outlets can increase market penetration and revenue potential.
McDonald's has a varying number of outlets across Malaysia, with Selangor leading at 111 outlets. This distribution impacts market reach, showing geographical areas of strength and potential for expansion.
Competitor analysis reveals direct rivals, aiding strategic positioning. Understanding cross-visitation identifies shared customer base and competitive pressures.
McDonald's key competitors in Malaysia, based on cross-visitation, are KFC (10.61%), ZUS Coffee (5.46%), Starbucks (4.32%), Pizza Hut (3.19%), and Texas Chicken (1.96%). This shows which brands share a customer base with McDonald's.
Traffic workload identifies peak hours, optimizing staffing and resource allocation. Understanding visit patterns maximizes efficiency and customer experience.
McDonald's in Malaysia experiences peak traffic workload between 18:00 and 21:00, reaching its highest point at 21:00 (70.31). These hours need careful staffing and resource management to ensure optimal service.
Understanding consumer segments by gender and generation is strategically important. Affinity insights inform targeted marketing and positioning strategies.
McDonald's consumer base in Malaysia shows a higher affinity among women (71%), while men are over-indexed at 120. Generational analysis reveals a very high affinity among Gen X (145), followed by Gen Y (103), indicating strong brand resonance among these demographics. Gen Z shows a lower affinity (69).