Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Hut performance in the Malaysia and how they change over time
See what factors influence Pizza Hut performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Hut' competitors in the Malaysia
An analysis of Pizza Hut' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the Cafe & Restaurants industry.
Pizza Hut's market performance in Malaysia is leading, with a percentile of 99. This indicates that Pizza Hut captures a significant portion of customer visits compared to its competitors. Performance peers such as ZUS Coffee, BananaBro, 4Fingers Crispy Chicken, OldTown White Coffee, KFC and Mohd Chan Restaurant are in the same high percentile range, indicating comparable market strength.
CSAT reflects customer happiness, directly impacting loyalty and revenue. High CSAT indicates positive brand perception and service quality.
Pizza Hut in Malaysia demonstrates a strong customer satisfaction with an overall CSAT score of 86%, a 12.7 percentage point increase year-over-year. Putrajaya and Kelantan show the highest CSAT at 95%. The CSAT dynamic data shows a generally upward trend from April to June 2025.
Average check reveals customer spending habits. Tracking it helps optimize pricing, promotions, and menu offerings for revenue growth.
The overall average check for Pizza Hut in Malaysia is 50.6 MYR, showing a 14.1% increase year-over-year, suggesting customers are spending more per visit. Terengganu has the highest average check at 57.6 MYR. The average check dynamic data indicates a slight decrease from April to June 2025.
Outlet count indicates brand reach and market penetration. More outlets mean increased accessibility and potential customer base.
Pizza Hut has a significant presence in Malaysia, with a varying number of outlets across different states. Selangor leads with 123 outlets, indicating a strong market focus in that region. Johor follows with 65 outlets, while Kuala Lumpur and Sabah each have 35 outlets.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies and market positioning.
The top competitors for Pizza Hut in Malaysia, based on cross-visitation, are KFC (10.51%), McDonald's (6.48%), ZUS Coffee (4.34%), 4Fingers Crispy Chicken (2.65%), and Secret Recipe (2.40%). This indicates that customers who visit Pizza Hut also frequently visit these fast-food and cafe chains.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation. This optimizes service and customer experience.
Pizza Hut in Malaysia experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest workload observed between 6:00 PM and 8:00 PM. Minimal traffic occurs between midnight and 8:00 AM, indicating a need to adjust staffing levels to match demand.
Consumer segments drive targeted campaigns. Gender/generation insights enhance relevance, boosting engagement and ROI through tailored messaging.
Pizza Hut's consumer base in Malaysia shows women are overrepresented at 98, men are overrepresented at 102. Among generations, Gen Y exhibits a higher affinity (106), while Gen X shows lower affinity (78) and Gen Z shows lower affinity (96).