Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nando's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Nando's performance in the Malaysia and how they change over time
See what factors influence Nando's performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Nando's' competitors in the Malaysia
An analysis of Nando's' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference, guiding strategies.
Nando's is a leading brand in Malaysia's Cafe & Restaurants industry, holding a top 1% market performance. This strong position indicates a high level of customer preference. Performance peers include Pop Meals, Souper Tang, Marrybrown, Ayam Gepuk Pak Gembus, Luckypot, and Me'nate Steak Hub, which are in a similar market range.
CSAT reflects customer happiness, impacting loyalty and brand reputation. High scores boost business.
Nando's boasts a high overall customer satisfaction (CSAT) of 92% in Malaysia, a significant 16.6 percentage point increase year-over-year. Malacca leads with 98% CSAT and Perak follows with 97%. This data reveals consistently positive customer experiences, particularly in Malacca and Perak. Continuous tracking ensures sustained success.
Average check reflects spending habits, impacting revenue and profitability. It guides pricing strategies.
Nando's average check in Malaysia is MYR 60.60, showing a 25% year-over-year increase, indicating customers are spending more per visit. Perak has the highest average check at MYR 68.20. This reveals successful upselling strategies and positive customer perception of value, especially in Perak.
Outlet count shows brand reach and expansion. Wider presence boosts accessibility and market share.
Nando's operates 72 outlets across Malaysia, with Selangor leading at 24 and Kuala Lumpur at 23. This widespread network enhances accessibility for customers. This shows a solid infrastructure with significant presence in key urban areas. Expansion in other states could further boost market share.
Knowing competitors helps refine strategies and gain an edge in a crowded market.
Nando's customers in Malaysia also visit Snowflake Pavilion KL (14.09%), Calia (13.40%), Café Kitsuné (12.20%), Shuyi (11.08%), and Boys Don't Fry (10.99%). Cross-visitation data shows potential for partnerships and strategic positioning to attract shared customer base.
Traffic workload reveals peak hours, informing staffing and marketing for efficiency and sales.
Nando's in Malaysia experiences peak traffic between 10:00 AM and 9:00 PM, with the highest workload at 7:00 PM (61.09%). This data informs staffing and resource allocation to match customer demand. Focusing on promotions during off-peak hours can help distribute traffic.
Segment insights allow targeted campaigns, boosting engagement and ROI by resonating with specific groups.
Nando's consumer base shows a higher affinity towards women (affinity index 103) compared to men (affinity index 98). Gen Y (affinity index 110) are overrepresented while Gen X and Gen Z are underrepresented (affinity index 91). Targeted strategies reflecting Gen Y preferences may enhance engagement.