Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
ZUS Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence ZUS Coffee performance in the Malaysia and how they change over time
See what factors influence ZUS Coffee performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of ZUS Coffee' competitors in the Malaysia
An analysis of ZUS Coffee' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the cafe industry.
ZUS Coffee's market performance is at the 99th percentile, indicating a leading position. This means ZUS Coffee captures a significantly higher share of customer foot traffic than most competitors in Malaysia's cafe & restaurant industry. Performance peers in similar range: Pizza Hut, 4Fingers Crispy Chicken, BananaBro, KFC, OldTown White Coffee, Mohd Chan Restaurant.
Customer satisfaction (CSAT) reflects loyalty. Monitoring CSAT helps identify areas for service improvement and predict future revenue trends.
ZUS Coffee's overall CSAT is 74%, a decrease of 7.9 percentage points year-over-year. Satisfaction varies by state, with Kedah at 90% (+18.5pp) and Sabah at 78% (-9.3pp). The CSAT trend from April to June 2025 fluctuated between 72.08% and 75.19%.
Average check is vital for revenue insights. Increasing it boosts profitability without raising customer traffic, indicating effective upselling or premium offerings.
The overall average check for ZUS Coffee is 23.5 MYR, a 7.8% increase year-over-year. Kelantan has the highest average check at 39.2 MYR, while Negeri Sembilan has 25.6 MYR. The average check trend from April to June 2025 fluctuated between 22.65 MYR and 24.41 MYR.
Outlet count indicates expansion success. Monitoring this reveals growth, market penetration, and resource allocation effectiveness across different regions.
ZUS Coffee has the most outlets in Selangor (201), followed by Kuala Lumpur (92) and Johor (80). Other states have fewer outlets, with Sarawak having 30. This shows the geographical distribution of ZUS Coffee across Malaysia.
Competitor analysis identifies key market rivals. Tracking overlap in customer visits informs strategies to differentiate offerings and retain market share.
ZUS Coffee's top competitors, based on cross-visitation, are McDonald's (5.95%), KFC (5.57%), The Coffee Bean & Tea Leaf (4.47%), Texas Chicken (2.88%), and Secret Recipe (2.83%). This indicates shared customer interest with quick-service restaurants and established coffee chains.
Traffic workload analysis optimizes staffing. Understanding peak hours ensures efficient service, maximizing revenue and customer satisfaction during busy times.
ZUS Coffee experiences peak traffic workload between 11:00 AM and 8:00 PM, peaking at 6:00 PM. Traffic is minimal before 6:00 AM and after 10:00 PM, indicating prime business hours align with typical meal times.
Understanding consumer segments allows for targeted marketing. Tailoring strategies to specific demographics enhances engagement and optimizes ROI on promotional campaigns.
ZUS Coffee's customer base consists predominantly of women (index 99) and men (index 101), each representing the average consumer gender representation. In terms of generational segments, Gen X (index 103) and Gen Y (index 104) are overrepresented. Gen Z (index 93) is underrepresented.