Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Souper Tang is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Souper Tang performance in the Malaysia and how they change over time
See what factors influence Souper Tang performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Souper Tang' competitors in the Malaysia
An analysis of Souper Tang' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference in the cafe sector.
Souper Tang holds a leading market performance percentile of 99 in Malaysia's Cafe & Restaurants industry, indicating it's in the top 1% of brands. This high percentile signifies strong customer preference compared to peers like Nando's, Ayam Gepuk Pak Gembus, Pop Meals, Me'nate Steak Hub, Marrybrown, and Hometown Hainan Coffee, all positioned at the same percentile.
Customer satisfaction (CSAT) reflects customer contentment, impacting loyalty, brand image, and revenue streams in the competitive cafe market.
Souper Tang boasts a high overall CSAT of 96%, a 2.1 percentage point increase year-over-year. CSAT is highest in Selangor (98%), followed by Penang (97%) and Johor (95%). This indicates consistently positive customer experiences across locations, driving loyalty and positive word-of-mouth.
Average check (transaction value) reveals spending patterns, crucial for revenue optimization and understanding customer perceived value at Souper Tang.
Souper Tang's overall average check is 79.8 MYR, reflecting a year-over-year decrease of 11.7%. Kuala Lumpur shows the highest average check (90 MYR), followed by Johor (84.1 MYR), Penang (76.4 MYR), and Selangor (74.1 MYR). The decline needs attention as it affects revenue.
Outlet count indicates brand reach and expansion strategy, reflecting market presence and accessibility to consumers in Malaysia.
Souper Tang has the most outlets in Johor (5), followed by Selangor and Penang (2 each), and one each in Malacca and Kuala Lumpur. This distribution highlights a focused presence in Johor and strategic expansion into other key regions.
Identifying competitors through cross-visitation reveals direct rivals and shared customer base, informing targeted marketing.
Souper Tang's top competitors based on cross-visitation are 农耕记湖南菜 Nong Geng Ji @ Pavilion and Dragon-i (1.81), Luckypot (1.63), McDonald's (1.45), and Haidilao Hot Pot (1.27). This indicates these brands attract similar customers.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation for Souper Tang.
Souper Tang experiences peak traffic workload between 10:00 and 21:00, with the highest workload around 17:00-18:00 (58.49). Traffic is minimal during off-peak hours, allowing for optimized staffing and operational adjustments.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and resonance.
Souper Tang's customer base shows Women (affinity index 113) are over-represented compared to Men (affinity index 91). Gen Z shows a high affinity (affinity index 125), while Gen X (94) and Gen Y (88) are under-indexed. This helps tailor marketing.