Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pop Meals is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pop Meals performance in the Malaysia and how they change over time
See what factors influence Pop Meals performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Pop Meals' competitors in the Malaysia
An analysis of Pop Meals' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Pop Meals holds the 99th percentile in market performance, positioning it as a leading brand in Malaysia's Cafe & Restaurants sector. Peers like Marrybrown, Nando's, Luckypot, Souper Tang, JIBRIL and Ayam Gepuk Pak Gembus are in a similar market position.
Customer Satisfaction shows brand health. Rising satisfaction means loyal customers and positive word-of-mouth, both driving long-term growth and profitability.
Pop Meals demonstrates high customer satisfaction with an overall CSAT of 90%, a 36.4 percentage point increase year-over-year. Kuala Lumpur shows the highest CSAT at 94%, followed by Malacca (91%) and Selangor (88%). Negeri Sembilan shows lowest CSAT at 62%. CSAT slightly decreased during the observed period.
Average Check shows customer spending per visit. Monitoring this KPI helps to understand customer value and optimize pricing or promotional strategies.
The overall average check for Pop Meals is 21.9 MYR, with no change year-over-year. Negeri Sembilan has the highest average check at 22.5 MYR, while Malacca has the lowest at 19.8 MYR. Average check decreased during the observed period.
Outlet count indicates brand reach. Increasing outlets expands accessibility, potentially boosting revenue and solidifying market presence in Cafe & Restaurants.
Pop Meals has the largest number of outlets in Selangor (38), followed by Kuala Lumpur (13). Negeri Sembilan has 6 outlets, and Malacca has 5. Outlet numbers show Pop Meals focus on Selangor and Kuala Lumpur.
Competitor analysis shows competitive landscape. Identifying top competitors helps refine strategies to enhance differentiation and capture greater market share.
Pop Meals' top competitors based on customer cross-visitation are KFC (4.68%), 4Fingers Crispy Chicken (4.14%), ZUS Coffee (3.42%), BananaBro (2.52%), and McDonald's (2.34%). These brands attract a significant portion of Pop Meals' customers.
Traffic Workload shows peak hours. Understanding busiest times enables efficient staffing and resource allocation to optimize customer service and sales.
Pop Meals experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload around 6:00 PM to 8:00 PM. Traffic is minimal during early morning hours. This pattern informs staffing and marketing strategies.
Consumer Segments help target marketing. Analyzing gender and generational segments enables tailoring messaging and offerings to resonate with specific groups.
Pop Meals shows a higher affinity with women (120) compared to men (86). Among generations, Gen Z shows the highest affinity (133), followed by Gen Y (96) and Gen X (58). Targeting Gen Z and women may yield better marketing results.