Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Malaysia and how they change over time
See what factors influence KFC performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Malaysia
An analysis of KFC' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Malaysia holds a leading MARKET PERFORMANCE, in the top 1% within the Cafe & Restaurants industry. This shows strong market dominance. Performance peers include 4Fingers Crispy Chicken, ZUS Coffee, Pizza Hut, BananaBro, OldTown White Coffee, and Mohd Chan Restaurant, all within a similar percentile range.
Customer satisfaction (CSAT) reflects brand perception. Monitoring CSAT helps to quickly respond to feedback and improve service quality.
KFC in Malaysia shows a strong customer satisfaction, with an overall CSAT of 72%, a 36.7 percentage point increase year-over-year. CSAT varies by state, with Terengganu showing the highest CSAT at 89%. Customer satisfaction has slightly increased from April (70.45%) to July (73.37%) 2025.
Average check (or basket size) reveals customer spending habits. Tracking average check helps with pricing strategies and promotional offers.
The average check for KFC in Malaysia is 51 MYR, a 36.5% increase year-over-year, suggesting customers are spending more. Labuan has the highest average check at 77.5 MYR. The average check has decreased from April (53.49 MYR) to June (48.68 MYR) 2025.
Number of outlets indicates brand's reach. Tracking outlets helps assess market presence and expansion efforts across different regions.
KFC has a substantial presence in Malaysia. Selangor has the highest number of outlets (169). Johor, Kuala Lumpur, and Sabah follow with 105, 65 and 65 outlets respectively. The number of outlets varies across states, showing concentration in key urban areas.
Identifying competitors helps refine market strategy. Analyzing competitors reveals customer preferences and informs positioning.
The top competitors for KFC in Malaysia, based on cross-visitation, are McDonald's (10.14%), Pizza Hut (4.95%), ZUS Coffee (4.88%), Meokja Cafe (3.03%), and Aunty T's Restaurant | Restoran Aunty T's (2.93%). McDonald's has notably higher cross-visitation, suggesting it attracts a significant share of KFC's customer base.
Traffic workload by hour reveals peak times. Analyzing traffic patterns helps optimize staffing and resource allocation.
Traffic workload for KFC in Malaysia varies significantly by hour. Peak hours are from 17:00 to 21:00, with the highest workload at 19:00 (71.99). Traffic is lowest during early morning hours (0:00 to 7:00). This workload data is showing the best timing for promotion.
Understanding consumer segments helps to target marketing. Analysing consumer demographics allows brands to tailor product and marketing efforts.
KFC's consumer base in Malaysia leans towards women (85% affinity) and men (110% affinity). Gen X (122% affinity) and Gen Y (106% affinity) are overrepresented, while Gen Z (77% affinity) is underrepresented, suggesting marketing opportunities for specific generations.